Maybelline

228 Soft Tan in other brands

Fit Me Matte + Poreless Liquid Foundation · Liquid and cream

Depth: Lighter than 66% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #e0b087
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is KVD Vegan Beauty 015 Light in True Portrait Medium Coverage Shake Foundation (likely close). In all, 253 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

KVD Vegan Beauty

015 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Beige · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Lancôme

330 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
Sephora Collection

22.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

Soft Honey · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
e.l.f. Cosmetics

23 Light Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Golden Nude · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Clinique

WN 46 Golden Neutral · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Fenty Beauty

8 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Becca Cosmetics

2W2 Buff · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

14 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

W4, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
bareMinerals

12 Warm Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Smith & Cult

200 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

610 Cebu · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

07 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Tarte

27S light-medium sand · face tape foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
Au Naturale

Sand · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

Light · Sports BB SPF 50+

Likely close Swatch reads about the same
Armani Beauty

4.25 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
NARS

Santa Fe · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Cover FX

G40 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Milani

Nude Sand · Screen Queen Foundation

Likely close Swatch reads about the same
Natasha Denona

58Y · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

30W Bisque · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

410G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

240N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral-warm
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Honey · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Dior

4 Warm · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Warm Nude · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

190N Generous · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Smashbox

1.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Matte + Poreless Liquid Foundation

222 True Beige (lighter)
230 Natural Buff (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.