It Cosmetics

Medium in other brands

CC+ Cream with SPF 50+ · Skin tint, BB and CC

Depth: Lighter than 85% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #eec7a0
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Medium in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 224 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
Hourglass

Bisque · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Maybelline

Fair Porcelain · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same
MAC

C4 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
NARS

L4 Deauville · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

Medium · Perfection Mist Airbrush Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

09 Light Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Armani Beauty

3 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Laura Mercier

Macadamia · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

140G Cashew · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Ivory Beige · Age Perfect Radiant Serum Foundation

Likely close Swatch reads about the same
beautyblender

2.20 Neutral/Olive · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed olive
ZOEVA

100W CNFT · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

3 · Eaze Drop Lightweight Blurring Skin Tint

Likely close Swatch reads about the same
Givenchy

N03.5 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
La Mer

180 Linen · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

008 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
Pacifica

37WL Warm Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light to Medium Neutral · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Lawless

Mesa · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F2.5 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

14 Fair Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1W2 Sand · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Light · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Milani

Medium Beige · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Charlotte Tilbury

4 WARM · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

03W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Dose Of Colors

111 Light · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

03 Light EF · Foundation Balm

Likely close Swatch reads about the same
Morphe

F1.70 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

Dark · Sports BB SPF 50+

Likely close Swatch reads about the same
Smashbox

1.1 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

630 Capri · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

Soft Beige · Stay Matte Powder Foundation

Likely close Swatch reads about the same
Tom Ford

0.3 Ivory Silk · Traceless Foundation Stick

Likely close Swatch reads about the same
Lancôme

315 Versatile Wheat II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
Cover FX

G30 · Natural Finish Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Ivory · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 3 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream with SPF 50+

Light Medium (lighter)
Neutral Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.