It Cosmetics

Light Medium in other brands

CC+ Cream with SPF 50+ · Skin tint, BB and CC

Depth

Lighter than 92% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads in between warm and cool #f6ceab

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Light Medium in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ (likely close). In all, 221 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. It Cosmetics

   Light Medium · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

   Likely close Swatch reads about the same · listed cool

2. Urban Decay

   40NN · Stay Naked The Fix Powder Foundation

   Likely close Swatch reads about the same · listed neutral

3. Dermablend

   0C Pale Ivory · Cover Creme Full Coverage Foundation

   Likely close Swatch reads about the same · listed cool

4. Estée Lauder

   3C2 Pebble · Double Wear Stay In Place Matte Powder Foundation

   Likely close Swatch reads about the same · listed cool

5. Milani

   Golden Fair · Screen Queen Foundation

   Likely close Swatch reads about the same · listed warm

6. Bobbi Brown

   Natural · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

7. surratt beauty

   1 Surreal Skin · Surreal Skin Foundation Wand

   Likely close Swatch reads about the same

8. Lancôme

   310 Versatile Bisque II · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

   Likely close Swatch reads about the same

9. Huda Beauty

   230N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

   Likely close Swatch reads about the same · listed neutral

10. Natasha Denona

    31W · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads about the same · listed warm

11. L'Oréal

    Porcelain Ivory · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

12. Shiseido

    320 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

13. MAC

    NC15 · Pro Longwear Nourishing Waterproof Foundation

    Likely close Swatch reads about the same

14. Laura Mercier

    Cream Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

15. Smashbox

    0.1 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

16. NARS

    L2 Mont Blanc · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed neutral

17. Cover FX

    1 G Light · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

18. bareMinerals

    05 Sateen · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

19. Dose Of Colors

    108 Light · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed cool

20. Kevyn Aucoin

    03 Light EF · Foundation Balm

    Likely close Swatch reads about the same

21. NYX Professional Makeup

    Pale · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

22. Dior

    1 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

23. Flower Beauty

    L2 Ivory · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

24. Ulta Beauty

    Medium Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

25. Pacifica

    34NL Neutral Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed neutral

26. Yves Saint Laurent

    BD10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

27. Armani Beauty

    1.5 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

28. J.Cat Beauty

    Ivory · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

29. Givenchy

    N203 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

30. Milk Makeup

    Ivory · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

31. Becca Cosmetics

    1N1 Linen · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

32. La Mer

    180 Linen · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

33. Charlotte Tilbury

    3 NEUTRAL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed neutral

34. Benefit Cosmetics

    Shade 2 Light Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

35. Makeup Revolution

    P10.2 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

36. Clinique

    CN 32 Buttermilk · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

37. Maybelline

    124 Soft Sand · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

38. Fenty Beauty

    120 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

39. Too Faced

    Porcelain · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads about the same · listed cool

40. Sephora Collection

    Medium · Perfection Mist Airbrush Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 100 Ivory
• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 150W
• Antonym Beige Light
• Au Naturale Porcelain
• Beauty Bakerie 349 Warm
• beautyblender 1.60 Warm
• Bite Beauty L20
• boscia Venice
• Burt's Bees Porcelain
• Catrice 030 Sand Beige
• ColourPop 50W Light
• CoverGirl 210 Classic Ivory
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ light to medium skin
• e.l.f. Cosmetics 14 Fair Cool
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 410 James
• florence by mills F010
• Gucci 120N
• Guerlain 02C
• Haus Labs 015 Fair
• Hourglass Bisque
• Hynt Beauty Sand
• Il Makiage 212-66030 30
• ILIA 4 Formosa
• jane iredale Amber
• Josie Maran Fair Light
• Jouer Cosmetics Linen
• Juice Beauty 11 Rosy Beige
• Juvia's Place 600 Cairo
• Koh Gen Do 2
• Kosas Very Light Neutral 100
• KVD Vegan Beauty 006 Light
• L.A. Girl Ivory
• Lawless Mesa
• lilah b. b original
• Lorac 03
• Make Up For Ever Y245
• Morphe Hint of Beige
• Nudestix 2.5 Nude
• Origins 110
• Pat McGrath Labs 13 Light Medium
• Perricone MD Porcelain
• Physicians Formula Fair
• PÜR Porcelain
• Rare Beauty 120C
• Revlon 200 Nude
• rms beauty 11
• Smith & Cult 150 Warm
• Tarte 27S
• The Ordinary 2.0 P
• Tom Ford 4.7 Cool Beige
• UOMA Beauty T1W Fair Lady
• VDL V04 Warm Tan
• W3LL People Pale Ivory
• Wander Beauty Medium
• Wet n Wild Soft Beige
• Winky Lux Medium
• ZOEVA 100W CNFT

Filter every range in the shade finder

Next to it in CC+ Cream with SPF 50+

• Light (lighter)
• Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.