It Cosmetics

Tan in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 34% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #b59373
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 40CP in Stay Naked Weightless Liquid Foundation (likely close). In all, 77 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Urban Decay

40CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Ofra Cosmetics

4.75 · Absolute Cover Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

315N · Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66085 85 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Classic Tan · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed cool
Dior

4 Warm Olive · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed olive
Make Up For Ever

Y412 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2C5 Creamy Tan · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads warmer · listed cool
Yves Saint Laurent

B60 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads cooler · listed neutral
Morphe

F2.60 Neutral · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

147W Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 Tan Warm · Hello Happy Velvet Powder Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Warm Beige · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Elcie Cosmetics

Vanilla · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Haus Labs

260 Light Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
jane iredale

Cognac · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same
Burt's Bees

Warm Honey · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

18 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads cooler · listed neutral
e.l.f. Cosmetics

4 Medium Neutral · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral
Guerlain

05N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Rich · Wanderlust Powder Foundation

Likely close Swatch reads cooler · listed warm
Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads cooler · listed neutral
Milani

Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads cooler
Bobbi Brown

Cool Ivory · Skin Foundation Stick

Likely close Swatch reads about the same · listed cool
Tarte

48G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads lighter · listed warm
It Cosmetics

39 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads cooler · listed neutral
Catrice

055 Warm Bamboo · HD Liquid Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lawless

Warmth · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads cooler · listed olive
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads lighter and cooler · listed neutral
Makeup Revolution

F10.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads cooler · listed neutral
Cover FX

4 N Medium · Custom Cover Drops

Likely close Swatch reads cooler · listed neutral
Laura Mercier

5W1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads deeper · listed warm
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads cooler
Maybelline

Honey Beige · Dream Radiant Liquid Foundation

Likely close Swatch reads cooler
Dermablend

40W Sienna · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

34.5 Nutmeg · 10 Hour Wear Perfection Foundation

Likely close Swatch reads lighter · listed neutral
Shiseido

420 · Synchro Skin Self-Refreshing Foundation SPF 30

Likely close Swatch reads lighter · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Neutral Medium (lighter)
Rich (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.