Exa

260 Alex in other brands

High Fidelity Foundation · Liquid and cream

Depth: Lighter than 38% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c19678
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Maybelline 245 Classic Beige in Fit Me Matte + Poreless Liquid Foundation (likely close). In all, 193 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Tarte

42N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Cover FX

3 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Origins

620 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed neutral
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Sephora Collection

30 Medium Sand · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light · Moisturizing Foundation Stick

Likely close Swatch reads about the same
Guerlain

05C · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Hourglass

Nude · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
Dermablend

35W Tawny Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
NYX Professional Makeup

Classic Tan · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Jouer Cosmetics

Maple · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral-warm
Urban Decay

6.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

300 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Wander Beauty

Golden Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

130N Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3N1 Ivory Beige · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Elcie Cosmetics

Vanilla · Micro Silque Foundation

Likely close Swatch reads warmer · listed neutral
La Mer

41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads warmer · listed cool
Burt's Bees

Almond Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Armani Beauty

9 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Lancôme

250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

39 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
bareMinerals

23 Walnut · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Shiseido

360 Citrine · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive
Gucci

280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y435 · Ultra HD Invisible Cover Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in High Fidelity Foundation

270 Rebecca (lighter)
250 Valentine (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.