It Cosmetics

Neutral Medium in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 49% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #cba387
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dermablend 37W in Flawless Creator Liquid Foundation Drops (likely close). In all, 215 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dermablend

37W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
Givenchy

N06 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Sephora Collection

32 Neutral Fawn · Matte Perfection Powder Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

13 Golden Beige · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Hourglass

Sable · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed neutral
Armani Beauty

5.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

1 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Neutral Almond · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
La Mer

43 Beige Nude · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Sand · Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Honey · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed cool
Almay

130 Medium · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Urban Decay

4.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Origins

510 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Tom Ford

7.5 Shell Beige · Traceless Foundation Stick

Likely close Swatch reads about the same
Charlotte Tilbury

8 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

10 Medium EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

190 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed olive
Dior

4 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
Natasha Denona

70WN · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Estée Lauder

1N2 Ecru · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral-cool
NYX Professional Makeup

Natural · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

R370 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
ColourPop

125N Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

TN5 Warm Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Juice Beauty

10 Naked Beige · PHYTO-PIGMENTS Flawless Serum Foundation

Likely close Swatch reads about the same
Physicians Formula

Light · Silk Foundation Elixir

Likely close Swatch reads about the same
Exa

390 Allie · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

160 Ivoire W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Yves Saint Laurent

BR40 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-cool
CoverGirl

580 Tan · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Wander Beauty

Golden Medium · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

4W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
L'Oréal

True Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Beauty Bakerie

333 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66075 75 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC27 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Bite Beauty

M90 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
florence by mills

L030 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Medium Tan (lighter)
Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.