It Cosmetics

Rich in other brands

CC+ Cream Oil-Free Matte with SPF 40 · Skin tint, BB and CC

Depth: Lighter than 26% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #b17b49
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 360 in Pro Filt'r Soft Matte Longwear Foundation (likely close). In all, 135 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Fenty Beauty

360 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
NARS

MD4 Macao · Light Reflecting Advanced Skincare Foundation

Likely close Swatch reads about the same · listed warm
Tarte

39N Medium-Tan Neutral · Amazonian Clay Full Coverage Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

5.5 Medium/Tan Neutral Warm · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

86Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Lancôme

500 Suede W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Warm Walnut · Skin Foundation Stick

Likely close Swatch reads about the same · listed warm
Wet n Wild

Amber Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Cover FX

4 G Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

Maple · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed warm
It Cosmetics

43 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Maybelline

Warm Honey · Fit Me Dewy + Smooth Foundation

Likely close Swatch reads about the same · listed warm
L.A. Girl

Beige · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
KVD Vegan Beauty

066 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

1 Tan Golden · Full Spectrum Matte Ambition All Day Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

11 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
Milani

Golden Hazelnut · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Honey · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed warm
Urban Decay

9.75 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Tan Warm · Effortless Effect Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

23 Medium Deep · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed warm
Morphe

F3.60 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 115.5 Mocha · Even Better Refresh Hydrating and Repairing Foundation

Likely close Swatch reads about the same · listed neutral-warm
Revlon

440 Caramel · ColorStay Light Cover Liquid Foundation

Likely close Swatch reads about the same
PÜR

Golden Tan · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66130 130 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed cool
MAC

C8 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
Kosas

7.5 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

340G Baklava · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Exa

210 Jessica · High Fidelity Foundation

Likely close Swatch reads about the same · listed neutral
Dermablend

60N Café Brown · Cover Creme Full Coverage Foundation

Likely close Swatch reads warmer · listed neutral
Haus Labs

340 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Lorac

17 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed olive
Too Faced

Caramel · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads cooler · listed neutral
Kevyn Aucoin

14 Deep EF · Foundation Balm

Likely close Swatch reads about the same
surratt beauty

9 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Laura Mercier

Amber · Flawless Fusion Ultra-Longwear Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

5W1.5 Cinnamon · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed warm
Nudestix

7.5 Nude · Tinted Cover Foundation

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

F11.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed olive

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in CC+ Cream Oil-Free Matte with SPF 40

Tan (lighter)
Rich Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.