jane iredale

M10 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth

Lighter than 39% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #d3925f

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Cover FX 60 G+ in Power Play Foundation (likely close). In all, 182 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Cover FX

   60 G+ · Power Play Foundation

   Likely close Swatch reads about the same · listed olive

2. Fenty Beauty

   310 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

3. Laura Mercier

   14 · Smooth Finish Foundation Powder

   Likely close Swatch reads about the same · listed warm

4. Ulta Beauty

   Tan Warm · Velvet Matte Longwear Foundation

   Likely close Swatch reads about the same · listed warm

5. Kosas

   Medium Tan Warm 250 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed warm

6. KVD Vegan Beauty

   55 Medium N · Lock-It Foundation

   Likely close Swatch reads about the same · listed neutral

7. NARS

   MD3 Càdiz · Sheer Glow Foundation

   Likely close Swatch reads about the same · listed neutral

8. Charlotte Tilbury

   9 WARM · Airbrush Flawless Foundation

   Likely close Swatch reads about the same · listed warm

9. L'Oréal

   485 - Golden Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

   Likely close Swatch reads about the same · listed warm

10. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

11. bareMinerals

    19 Toffee · BAREPRO Performance Wear Powder Foundation

    Likely close Swatch reads about the same · listed warm

12. MAC

    NW35 · Studio Fix Soft Matte Foundation Stick

    Likely close Swatch reads about the same · listed neutral

13. beautyblender

    3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

14. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

15. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

16. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

17. Clinique

    WN 54 Honey Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

18. Milani

    Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

    Likely close Swatch reads about the same

19. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

20. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

21. Tarte

    40H Tan Honey · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

22. e.l.f. Cosmetics

    33 Medium Warm · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed warm

23. UOMA Beauty

    T1W Bronze Venus · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

24. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

25. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

26. Lancôme

    420 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

27. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

28. ZOEVA

    270N Honest · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

29. Rare Beauty

    370N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-warm

30. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

31. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

32. Wet n Wild

    Cream Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

33. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

34. CoverGirl

    M10 Golden Natural · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same · listed warm

35. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

36. Gucci

    350W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

37. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

38. jane iredale

    Warm Brown · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

39. Guerlain

    05C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

40. Dior

    051 Praline · Diorskin Forever Undercover Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 140 Golden
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Armani Beauty 8.5
• Au Naturale Lucia
• Becca Cosmetics 3N2 Noisette
• Benefit Cosmetics Shade 8
• Bite Beauty T105
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 038 Honey Beige
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 65W Golden Bronze
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Essence 80 Cool Chai
• Exa 250 Valentine
• florence by mills MT120
• Flower Beauty M5 Caramel
• Givenchy P350
• Haus Labs 310 Medium
• Hourglass No. 3 Sand
• Huda Beauty 440G
• Hynt Beauty Honey Chestnut
• Il Makiage 212-66125 125
• ILIA 11 Matira
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Juvia's Place 400 Ethiopia
• Kevyn Aucoin 13 Deep EF
• KIKO Milano Hazelnut
• Koh Gen Do 301
• L.A. Girl Nude Beige
• La Mer 450 Sepia
• Lawless Warmth
• lilah b. b classic
• Lorac 18
• Make Up For Ever Y434
• Makeup Revolution F10.5
• Milk Makeup Medium Tan
• Nudestix 6 Nude
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 610
• Pacifica 18WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Golden
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TP4 Medium Tan
• rms beauty 55
• Shiseido 350 Maple
• Smashbox 3.1
• Smith & Cult 330 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• VDL V07 Cool Undertone
• Wander Beauty Golden Tan
• Winky Lux Deep

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

• M9 (lighter)
• M11 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.