jane iredale

M9 in other brands

Beyond Matte Liquid Foundation · Liquid and cream

Depth

Lighter than 44% of the shades in our data

Undertone

Listed as warm from its retail listing

Swatch

Reads in between warm and cool #d49660

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Clinique WN 82 Latte in Even Better Makeup Broad Spectrum SPF 15 (likely close). In all, 232 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Clinique

   WN 82 Latte · Even Better Makeup Broad Spectrum SPF 15

   Likely close Swatch reads about the same

2. Milani

   Tan · Conceal + Perfect 2-in-1 Foundation + Concealer

   Likely close Swatch reads about the same

3. Charlotte Tilbury

   10 WARM · Beautiful Skin Foundation

   Likely close Swatch reads about the same · listed warm

4. Laura Mercier

   Suntan · Flawless Lumière Radiance-Perfecting Foundation

   Likely close Swatch reads about the same · listed neutral

5. Fenty Beauty

   330 · Pro Filt'r Soft Matte Longwear Foundation

   Likely close Swatch reads about the same

6. Kosas

   Medium Warm 240 · Revealer Skin-Improving Foundation SPF 25

   Likely close Swatch reads about the same · listed warm

7. e.l.f. Cosmetics

   Medium 355 W – medium with warm undertones · Camo CC Cream SPF 30

   Likely close Swatch reads about the same · listed warm

8. MAC

   NW46 · Studio Fix Powder Plus Foundation

   Likely close Swatch reads about the same

9. CoverGirl

   50 - Medium Tan · Simply Ageless Skin Perfector Essence

   Likely close Swatch reads about the same

10. KVD Vegan Beauty

    53 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

11. Revlon

    410 Toast · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

12. It Cosmetics

    42 Tan Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

13. Natasha Denona

    NY11 - Tan Neutral Yellow · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

14. Tarte

    44S Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

15. NARS

    MD2 Tahoe · Sheer Glow Foundation

    Likely close Swatch reads about the same · listed warm

16. Sisley Paris

    4W1 (4B) Chestnut · Sisleya Le Teint

    Likely close Swatch reads about the same · listed warm

17. L'Oréal

    485 - Golden Sun · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same · listed warm

18. Ulta Beauty

    Medium to Tan Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed warm

19. KIKO Milano

    G95 Gold 95 · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads about the same · listed warm

20. ZOEVA

    240N Gratitude · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed olive

21. J.Cat Beauty

    Soft Tan · Aquasurance Compact Foundation

    Likely close Swatch reads about the same

22. bareMinerals

    3N Neutral Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed neutral

23. Clarins

    112.3N · Skin Illusion Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

24. Cover FX

    60 G+ · Natural Finish Foundation

    Likely close Swatch reads about the same · listed olive

25. Max Factor

    76 - Warm Golden · Miracle Pure Skin-Improving Foundation

    Likely close Swatch reads about the same · listed warm

26. beautyblender

    3.75 Warm · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

27. Morphe

    F2.80 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

28. Maybelline

    Toffee · Fit Me Dewy + Smooth Foundation

    Likely close Swatch reads about the same

29. Too Faced

    Golden Beige · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

30. Wet n Wild

    Classic Beige · PhotoFocus Stick Foundation

    Likely close Swatch reads about the same

31. Sephora Collection

    35 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

32. Juvia's Place

    400 Ethiopia · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-warm

33. Lancôme

    370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads about the same

34. Urban Decay

    70WO · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed warm

35. Gucci

    340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed neutral

36. Armani Beauty

    8.75 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

37. Clé de Peau Beauté

    BF50 Tan Buff · Radiant Cream Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

38. Yves Saint Laurent

    BD70 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

39. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

40. Essence

    120 Beige · I Love Flawless Skin Foundation

    Likely close Swatch reads about the same

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 150 Tan
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 310C
• Antonym Dark
• Au Naturale Lucia
• Beauty Bakerie 329 Warm Neutral
• Becca Cosmetics 3W3 Olive
• Benefit Cosmetics Shade 8
• Bite Beauty M90
• BLK/OPL Rich Caramel
• Bobbi Brown Golden Honey
• boscia Manhattan Beach
• Burt's Bees Classic Ivory
• Catrice 065N
• ColourPop 145W Med Dark
• COOLA Golden
• Dermablend 50C Honey Beige
• Dior 3 Warm Olive
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Estée Lauder 4W1 Honey Bronze
• Exa 370 Dawn
• florence by mills LM050
• Flower Beauty M5 Caramel
• Givenchy P350
• Guerlain 05C
• Haus Labs 145 Light
• Hourglass No. 3 Sand
• Huda Beauty 440G
• Hynt Beauty Honey Chestnut
• Il Makiage 212-88140 140
• ILIA 11 Matira
• jane iredale Honey Bronze
• Josie Maran Medium Dark
• Jouer Cosmetics Maple
• Juice Beauty 15 Rosy Sand
• Kevyn Aucoin 10.5 Medium EF
• Koh Gen Do 301
• L.A. Girl Soft Honey
• La Mer 450 Sepia
• Lawless Warmth
• lilah b. b classic
• Lorac 11
• Make Up For Ever Y405
• Makeup Revolution F8.2
• Milk Makeup Medium Tan
• No7 11 Warm Sand
• Nudestix 5 Medium
• NYX Professional Makeup Neutral Buff
• Ofra Cosmetics 6
• Origins 530
• Pacifica 15WT Warm Tan
• Pat McGrath Labs 17 Medium
• Perricone MD Nude
• Physicians Formula Light to Medium
• Pretty Vulgar Shameless Skin
• PÜR TG3 Light Tan
• Rare Beauty 360W
• Rimmel London Sun Beige 250W - Warm
• rms beauty 55
• Shiseido 350 Maple
• Smashbox 3.1
• Smith & Cult 310 Neutral
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 5.5 Bisque
• UOMA Beauty T3N Honey Honey
• VDL A05.5 Warm Undertone
• W3LL People Dark Golden
• Wander Beauty Golden Tan
• Winky Lux Deep

Filter every range in the shade finder

Next to it in Beyond Matte Liquid Foundation

• M8 (lighter)
• M10 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.