Origins

500 in other brands

Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation · Liquid and cream

Depth: Lighter than 42% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads in between warm and cool #c89a7a
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 6.5 in All Nighter Liquid Full Coverage Foundation (likely close). In all, 222 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Urban Decay

6.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

23 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed neutral
Cover FX

N70 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

048 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Dermablend

43W · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed warm
NYX Professional Makeup

Medium Olive · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed olive
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Make Up For Ever

Y412 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
NARS

Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Tarte

34H · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed warm
Natasha Denona

85 Wdark · Foundation X+

Likely close Swatch reads about the same · listed warm
Bite Beauty

M90 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Milk Makeup

Golden Tan · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Lancôme

250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Estée Lauder

3N1 Ivory Beige · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed neutral
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Armani Beauty

7.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Too Faced

Warm Sand · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
ILIA

12 Kokkini · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Gucci

280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Natural Tan · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed olive
bareMinerals

15 Neutral Medium · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Givenchy

Y310 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Maybelline

Coconut · SuperStay Full Coverage Powder Foundation

Likely close Swatch reads about the same
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads about the same
florence by mills

M080 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed neutral
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Guerlain

04N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Classic Beige · Photo Focus Dewy Foundation

Likely close Swatch reads about the same
Shiseido

360 Citrine · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive
Josie Maran

Medium Dark · Argan Matchmaker Serum Foundation

Likely close Swatch reads about the same
Clinique

Voloptuous Vanilla · Chubby in the Nude Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
ColourPop

130N Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

25 Light Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

440 (lighter)
510 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.