Foundation Shades

UOMA Beauty

T2N White Pearl in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 77% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads cooler than most shades this deep #e5bfac
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent BR25 in Touche Eclat Le Teint Radiant Liquid Foundation (likely close). In all, 186 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    BR25 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  2. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  3. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  4. Dior

    4 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  5. Nudestix

    2.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Estée Lauder

    1C0 Shell · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed cool

  7. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  8. Wet n Wild

    Rose Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  9. Tarte

    10N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  10. Givenchy

    N03 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  11. Jouer Cosmetics

    Pearl · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Sephora Collection

    05 Porcelain · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads cooler

  13. bareMinerals

    9.5 Flax · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  14. Ulta Beauty

    Light To Medium Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

  15. PÜR

    MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  16. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  17. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  18. ILIA

    Milos · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed cool

  19. Bite Beauty

    L30 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Wander Beauty

    Golden Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  21. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  22. ColourPop

    40N Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  23. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  24. Cover FX

    P10 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed cool

  25. NYX Professional Makeup

    Medium Buff · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

  26. Smith & Cult

    170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  27. Natasha Denona

    N3 - Light Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Maybelline

    235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  29. KVD Vegan Beauty

    105 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  30. Makeup Revolution

    F4 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed cool

  31. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  32. La Mer

    200 Dune · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads lighter · listed cool

  33. Kevyn Aucoin

    04 ST · Stripped Nude Skin Tint

    Likely close Swatch reads warmer

  34. Hourglass

    Cream · Vanish Seamless Finish Foundation Stick

    Likely close Swatch reads cooler · listed cool

  35. MAC

    NW20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads warmer · listed cool

  36. Fenty Beauty

    170 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  37. Milani

    Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads warmer · listed warm

  38. Perricone MD

    Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  39. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

  40. Smashbox

    1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.