Foundation Shades

UOMA Beauty

T1N Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth
Lighter than 77% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #e5c0a5
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dior 4 Neutral in BACKSTAGE Face & Body Foundation (likely close). In all, 243 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Dior

    4 Neutral · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Sephora Collection

    5 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Kosas

    03 Tone · Tinted Face Oil Foundation

    Likely close Swatch reads about the same · listed cool

  4. Cover FX

    N35 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Tarte

    16N Fair-Light Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

  6. Armani Beauty

    4.25 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  7. Too Faced

    Pearl · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  8. ZOEVA

    090C Charismatic · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  9. Juice Beauty

    14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  10. NARS

    Yukon · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  11. jane iredale

    Satin · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed warm

  12. Urban Decay

    41CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  13. Lorac

    03 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  14. Yves Saint Laurent

    B40 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

  15. Bobbi Brown

    Cool Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  16. Fenty Beauty

    190 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  17. Beauty Bakerie

    345 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  18. Ulta Beauty

    Light to Medium Cool · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed cool

  19. Physicians Formula

    Fair · Silk Foundation Elixir

    Likely close Swatch reads about the same

  20. CoverGirl

    540 Light · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  21. Clinique

    Fresh Ivory · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  22. beautyblender

    2.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  23. MAC

    NW13 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed cool

  24. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  25. e.l.f. Cosmetics

    20 Light Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  26. Jouer Cosmetics

    Shell · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed cool

  27. Juvia's Place

    730 Isla · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  28. Bite Beauty

    L25 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  29. Gucci

    140W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  30. NYX Professional Makeup

    Light Ivory · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  31. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  32. VDL

    A04 Cool Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  33. L'Oréal

    Golden Sun · Age Perfect Radiant Serum Foundation

    Likely close Swatch reads about the same · listed warm

  34. PÜR

    LP5 Ivory · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  35. Morphe

    F1.60 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  36. ILIA

    5 Bom Bom · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Laura Mercier

    Ecru · Silk Crème Oil Free Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  39. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  40. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Say What?! Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.