La Mer

200 Dune in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 87% of the shades in our data
Undertone: Listed as cool from its retail listing
Swatch: Reads cooler than most shades this deep #eec8b5
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Bite Beauty L10 in Changemaker Supercharged Micellar Foundation (likely close). In all, 192 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Bite Beauty

L10 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

3 Cashmere · Matte Perfection Tinted Moisturizer

Likely close Swatch reads about the same
UOMA Beauty

T2C White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
W3LL People

Dark Neutral · Bio Base Pressed Foundation

Likely close Swatch reads about the same · listed neutral
NYX Professional Makeup

Light Porcelain · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

01 Opal · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

Likely close Swatch reads about the same · listed cool
Wander Beauty

Light Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same
ILIA

Milos · True Skin Serum Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

105 Fair · Lock-It Powder Foundation Refills

Likely close Swatch reads about the same
Dior

3 Cool Rosy · BACKSTAGE Face & Body Foundation

Likely close Swatch reads about the same · listed cool
L'Oréal

415 - Rose Ivory · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

Likely close Swatch reads about the same
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
Haus Labs

100 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Alabaster · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Tarte

12B fair beige · face tape foundation

Likely close Swatch reads about the same · listed cool
Almay

Light/Medium · Smart Shade Skintone Matching Makeup

Likely close Swatch reads about the same
Smashbox

1.0 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B20 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Beauty Bakerie

347 Cool · InstaBake Aqua Glass Foundation

Likely close Swatch reads warmer · listed cool
Natasha Denona

40N · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads warmer · listed neutral
Becca Cosmetics

1C1 Alabaster · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads warmer · listed cool
Koh Gen Do

2 · Aqua Foundation

Likely close Swatch reads warmer · listed cool
Smith & Cult

130 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Warm Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads warmer · listed warm
Maybelline

122 Creamy Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Makeup Revolution

F3 · Conceal & Hydrate Foundation

Likely close Swatch reads warmer · listed cool
Milk Makeup

Buff · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed cool
Too Faced

Snow · Born This Way Foundation

Likely close Swatch reads warmer · listed neutral-cool
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads warmer
La Mer

11 Rosy Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads cooler · listed cool
MAC

NW20 · Studio Fix Powder Plus Foundation

Likely close Swatch reads warmer · listed cool
Make Up For Ever

Y225 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads warmer · listed warm
Lancôme

010C · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads deeper · listed cool
Tom Ford

3.5 Ivory Rose · Traceless Foundation Stick

Likely close Swatch reads about the same
ColourPop

40N Light · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
boscia

Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

Likely close Swatch reads warmer · listed neutral
PÜR

MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed cool
Givenchy

N03 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

180 Linen (lighter)
210 Bisque (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.