Foundation Shades

Gucci

140W in other brands

Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation · Liquid and cream

Depth
Lighter than 78% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #eac0a2
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Yves Saint Laurent BD20 in All Hours Longwear Natural Matte Foundation (likely close). In all, 252 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Yves Saint Laurent

    BD20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  2. Fenty Beauty

    170 · Pro Filt'r Hydrating Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  3. CoverGirl

    Classic Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  4. Rare Beauty

    130N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  5. jane iredale

    Warm Silk · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed warm

  6. Almay

    100 Ivory · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  7. Guerlain

    035C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  8. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  9. Juice Beauty

    14 Sand · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed warm

  10. Makeup Revolution

    F7 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Cover FX

    N30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Smith & Cult

    160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  13. MAC

    NC41 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed warm

  14. Clinique

    Fresh Ivory · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  15. ZOEVA

    090C Charismatic · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  16. Juvia's Place

    730 Isla · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. Wet n Wild

    Nude Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  18. Exa

    470 Stefania · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  19. Tarte

    16N fair-light neutral · face tape foundation

    Likely close Swatch reads about the same · listed neutral

  20. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  21. beautyblender

    3.10 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  22. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  23. ILIA

    5 Bom Bom · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed neutral

  24. UOMA Beauty

    T1W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  25. Urban Decay

    41CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed cool

  26. La Mer

    310 Beige · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  27. Charlotte Tilbury

    4 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

  28. Tom Ford

    2.5 Linen · Traceless Foundation Stick

    Likely close Swatch reads about the same

  29. Hourglass

    No. 1.5 Nude · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  30. Armani Beauty

    2 · Neo Nude Foundation

    Likely close Swatch reads about the same · listed warm

  31. NYX Professional Makeup

    Light Ivory · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed cool

  32. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  33. Huda Beauty

    300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  34. Shiseido

    360 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed olive

  35. Bobbi Brown

    Cool Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  36. Bite Beauty

    L20 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  37. e.l.f. Cosmetics

    20 Light Cool · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed cool

  38. Lorac

    03 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  39. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  40. NARS

    Salzburg · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.