UOMA Beauty

T2C Fair Lady in other brands

Say What?! Foundation · Liquid and cream

Depth

Lighter than 77% of the shades in our data

Undertone

Listed as cool from its retail listing

Swatch

Reads cooler than most shades this deep #e9bda7

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Wet n Wild Rose Ivory in PhotoFocus Liquid Foundation (likely close). In all, 194 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Wet n Wild

   Rose Ivory · PhotoFocus Liquid Foundation

   Likely close Swatch reads about the same

2. Haus Labs

   110 Light · Triclone Skin Tech Medium Coverage Foundation

   Likely close Swatch reads about the same · listed neutral

3. Maybelline

   235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

   Likely close Swatch reads about the same

4. Dior

   1 Neutral · Dior Airflash Spray Foundation

   Likely close Swatch reads about the same · listed neutral

5. Perricone MD

   Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

   Likely close Swatch reads about the same

6. bareMinerals

   3.5 Cashew · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

   Likely close Swatch reads about the same · listed neutral-warm

7. Smith & Cult

   170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

   Likely close Swatch reads about the same · listed warm

8. Natasha Denona

   N3 - Light Neutral · Hy-Glam Serum Foundation

   Likely close Swatch reads about the same · listed neutral

9. Milani

   Light · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

   Likely close Swatch reads about the same

10. Bite Beauty

    L30 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed neutral

11. Tarte

    20B light beige · face tape foundation

    Likely close Swatch reads about the same · listed cool

12. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

13. Cover FX

    P20 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed cool

14. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

15. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

16. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads warmer · listed neutral

17. beautyblender

    3.15 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

18. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

19. Ulta Beauty

    Light To Medium Cool · Moisturizing Foundation Stick

    Likely close Swatch reads about the same · listed cool

20. rms beauty

    11 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed warm

21. Makeup Revolution

    F4 · Conceal & Glow Foundation

    Likely close Swatch reads about the same · listed cool

22. KVD Vegan Beauty

    44 Light C · Lock-It Foundation

    Likely close Swatch reads about the same · listed cool

23. Pat McGrath Labs

    9 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

24. NYX Professional Makeup

    Medium Buff · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed neutral

25. Wander Beauty

    Golden Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

26. L'Oréal

    C2.5, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

27. Nudestix

    1 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed cool

28. Yves Saint Laurent

    B20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral

29. Givenchy

    P105 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads cooler · listed cool

30. CoverGirl

    235 Medium Light · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

31. Laura Mercier

    Dune · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

32. Hourglass

    Pearl · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

33. NARS

    L2.5 Yukon · Sheer Glow Foundation

    Likely close Swatch reads warmer · listed cool

34. Becca Cosmetics

    1C2 Ivory · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

35. La Mer

    01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads about the same · listed cool

36. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

37. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads warmer · listed warm

38. ILIA

    Milos · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed cool

39. Clinique

    CN 29 Bisque · Even Better Makeup Broad Spectrum SPF 15

    Likely close Swatch reads cooler

40. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads warmer · listed warm

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay Light/Medium
• Anastasia Beverly Hills Banana
• Antonym Beige Light
• Armani Beauty 1
• Au Naturale Lucerne
• Beauty Bakerie 347 Cool
• Benefit Cosmetics Shade 4 Medium Neutral
• Bobbi Brown Alabaster
• boscia Venice
• Burt's Bees Porcelain
• Catrice 040 Warm Beige
• Charlotte Tilbury 5 Medium
• ColourPop 40N Light
• COOLA Light/Medium
• Dermablend 15C
• Dose Of Colors 106 Fair
• Dr. Dennis Gross Skincare Light/Medium
• Dr. Jart+ Light
• e.l.f. Cosmetics 1 Fair Neutral Peach
• Elcie Cosmetics Porcelain
• Essence 10 Cool Porcelain
• Exa 500 Whit
• Fenty Beauty 170
• florence by mills F010
• Flower Beauty M1 Natural Beige
• Gucci 140W
• Guerlain 035C
• Huda Beauty 300N
• Hynt Beauty Sand
• Il Makiage 212-66010 10
• J.Cat Beauty Buff
• Josie Maran RG30 Mystical
• Jouer Cosmetics Warm Ivory
• Juice Beauty 14 Sand
• Juvia's Place 740 Marisol
• Kevyn Aucoin 04 ST
• Koh Gen Do 2
• Kosas 03 Tone
• L.A. Girl Bisque
• Lawless Mirage
• lilah b. b original
• Lorac 03
• MAC NW35
• Make Up For Ever Y345
• Morphe F1.60 Neutral
• Origins 240
• Pacifica 36CL Cool Light
• Physicians Formula Fair
• PÜR Light
• Rare Beauty 160C
• Revlon 275 Golden Caramel
• Shiseido 110 Alabaster
• Smashbox 1.0
• surratt beauty 2 Surreal Skin
• The Ordinary 1.2 P
• Tom Ford 6.0 Natural
• Urban Decay 41CP
• VDL A04 Cool Medium Beige
• W3LL People Dark Neutral
• Winky Lux Medium
• ZOEVA 090C Charismatic

Filter every range in the shade finder

Next to it in Say What?! Foundation

• T2N White Pearl (lighter)
• T2W White Pearl (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.