Foundation Shades

Ulta Beauty

Light To Medium Cool in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 74% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads cooler than most shades this deep #e1baa5
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is bareMinerals 9.5 Flax in BAREPRO Longwear Powder Foundation (likely close). In all, 197 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. bareMinerals

    9.5 Flax · BAREPRO Longwear Powder Foundation

    Likely close Swatch reads about the same · listed cool

  2. Nudestix

    3 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral

  3. Natasha Denona

    N3 - Light Neutral · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  4. UOMA Beauty

    T2W White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  5. Haus Labs

    110 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  6. Hourglass

    Pearl · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  7. Dermablend

    15C · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

  8. Wet n Wild

    Rose Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  9. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  10. NYX Professional Makeup

    Porcelain · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  11. Dior

    4 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  12. Yves Saint Laurent

    BR25 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed cool

  13. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

  14. ColourPop

    83C Medium · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed cool

  15. Cover FX

    N25 · Power Play Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Sephora Collection

    24 Honey · Matte Perfection Full Coverage Foundation

    Likely close Swatch reads about the same

  17. Estée Lauder

    1C0 Shell · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads cooler · listed cool

  18. Tarte

    10N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  19. Guerlain

    045C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  20. Maybelline

    235 Pure Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  21. Givenchy

    P115 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  22. It Cosmetics

    20.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  23. CoverGirl

    235 Medium Light · Olay Simply Ageless Foundation

    Likely close Swatch reads about the same

  24. PÜR

    LN6 Light · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads warmer · listed neutral-cool

  25. Jouer Cosmetics

    Warm Ivory · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  26. Armani Beauty

    4.5 · Luminous Silk Compact Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  27. Milani

    Creamy Nude · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads cooler

  28. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  29. ILIA

    Maraca · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  30. Smith & Cult

    170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed warm

  31. MAC

    NW35 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads cooler · listed neutral

  32. KVD Vegan Beauty

    52 Medium N · Lock-It Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Bite Beauty

    L30 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads lighter · listed neutral

  34. Fenty Beauty

    170 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed cool

  35. Too Faced

    Warm Nude · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  36. Makeup Revolution

    F4 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  37. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads lighter · listed cool

  38. Charlotte Tilbury

    4.5 · Magic Foundation

    Likely close Swatch reads deeper · listed warm

  39. L'Oréal

    435 - Rose Vanilla · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads cooler

  40. Make Up For Ever

    Y215 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads deeper · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.