Foundation Shades

PÜR

MP1 Ivory Beige in other brands

4-In-1 Love Your Selfie Longwear Foundation & Concealer · Liquid and cream

Depth
Lighter than 79% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #e3c2b0
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 2 Birch in Make No Mistake Foundation & Concealer Stick (likely close). In all, 190 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    2 Birch · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed neutral

  2. bareMinerals

    9.5 Flax · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed cool

  3. Jouer Cosmetics

    Warm Ivory · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  4. ColourPop

    40N Light · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Yves Saint Laurent

    BR10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  6. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  7. Natasha Denona

    23R · Foundation X+

    Likely close Swatch reads about the same · listed cool

  8. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  9. Dior

    4 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  10. Makeup Revolution

    F4 · Conceal & Hydrate Foundation

    Likely close Swatch reads about the same · listed cool

  11. Tarte

    10N · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed neutral

  12. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  13. Clinique

    Light · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads warmer

  14. Charlotte Tilbury

    3 Fair · Light Wonder Foundation

    Likely close Swatch reads warmer · listed neutral

  15. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed cool

  16. Koh Gen Do

    13 · Aqua Foundation

    Likely close Swatch reads about the same · listed cool

  17. Amorepacific

    102 Light Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

    Likely close Swatch reads about the same · listed cool

  18. Catrice

    040 Warm Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  19. UOMA Beauty

    T2N White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  20. PÜR

    LN6 Light · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-cool

  21. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  22. MAC

    NW20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  23. ILIA

    10 Porto Ferro · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads warmer · listed warm

  24. NARS

    Terre Neuve · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  25. lilah b.

    b original · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed cool

  26. Wet n Wild

    Rose Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  27. Bobbi Brown

    Alabaster · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  28. Guerlain

    00N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  29. Antonym

    Beige Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads about the same

  30. Cover FX

    N10 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  31. La Mer

    23 Warm Vanilla · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed warm

  32. Beauty Bakerie

    347 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed cool

  33. Givenchy

    N03 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads cooler · listed neutral

  34. Make Up For Ever

    Y205 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  35. Wander Beauty

    Medium · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  36. Bite Beauty

    L25 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads warmer · listed warm

  37. KVD Vegan Beauty

    105 Fair · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  38. Nudestix

    2.5 Nude · Tinted Cover Foundation

    Likely close Swatch reads cooler · listed neutral-warm

  39. Josie Maran

    RG10 Supernatural · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads cooler · listed neutral

  40. Lancôme

    010C · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.