Maybelline

235 Pure Beige in other brands

Fit Me Matte + Poreless Liquid Foundation · Liquid and cream

Depth: Lighter than 78% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #ebbfa7
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Dior 1 Neutral in Dior Airflash Spray Foundation (likely close). In all, 216 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Dior

1 Neutral · Dior Airflash Spray Foundation

Likely close Swatch reads about the same · listed neutral
Smith & Cult

170 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T1C Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Haus Labs

110 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Perricone MD

Porcelain · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
It Cosmetics

20.5 Light Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
beautyblender

3.15 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Bite Beauty

L30 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

37S · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Wet n Wild

Rose Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

24 Honey · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
La Mer

01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Too Faced

Warm Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Cool · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed cool
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

44 Light C · Lock-It Foundation

Likely close Swatch reads about the same · listed cool
Wander Beauty

Golden Medium · Nude Illusion Liquid Foundation

Likely close Swatch reads about the same · listed warm
Clinique

Matte Ivory · Superpowder Double Face Makeup

Likely close Swatch reads about the same
Huda Beauty

300N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
bareMinerals

3.5 Cashew · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Natasha Denona

P2 - Fair Light Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B20 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Kevyn Aucoin

04 ST · Stripped Nude Skin Tint

Likely close Swatch reads about the same
jane iredale

Suntan · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed neutral
Milani

Light · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads cooler
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

Dune · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Maybelline

Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Lancôme

010C · SKIN FEELS GOOD Skin Nourishing Foundation

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

9 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads cooler · listed neutral-cool
CoverGirl

Warm Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

150C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Cover FX

N20 · Power Play Foundation

Likely close Swatch reads warmer · listed neutral
Antonym

Beige Light · Skin Esteem Organic Liquid Foundation

Likely close Swatch reads about the same
Smashbox

2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Fit Me Matte + Poreless Liquid Foundation

230 Natural Buff (lighter)
238 Rich Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.