Ulta Beauty

Light to Medium Cool in other brands

Adjustable Coverage Foundation · Liquid and cream

Depth: Lighter than 83% of the shades in our data
Undertone: Listed as cool from its name
Swatch: Reads cooler than most shades this deep #f3c2a4
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is La Mer 220 Neutral in The Soft Fluid Long Wear Foundation SPF 20 (likely close). In all, 195 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

La Mer

220 Neutral · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Smashbox

2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
Bite Beauty

L35 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

101 Classic Ivory · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
beautyblender

1.50 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Porcelain · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Juvia's Place

740 Marisol · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Fresh Fair · Acne Solutions Liquid Makeup

Likely close Swatch reads about the same · listed neutral-cool
Dior

020 Light Beige · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50 Refill

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Nude Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
bareMinerals

01 Opal · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed cool
Tarte

32H · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Haus Labs

130 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
MAC

NW20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-cool
Bobbi Brown

Neutral Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Hourglass

Alabaster · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed cool
Pat McGrath Labs

11 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Huda Beauty

315B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed cool
Milani

Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Ulta Beauty

Light to Medium Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Natasha Denona

P2 - Fair Light Peach · Hy-Glam Serum Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G30 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Estée Lauder

1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
PÜR

Golden Light · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y365 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

2 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads warmer · listed cool
CoverGirl

Creamy Natural · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
Revlon

110 Ivory · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

150C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral
Pacifica

36CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Wander Beauty

Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed olive
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

160 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads warmer · listed neutral
Smith & Cult

160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

035C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Foundation

Fair Neutral (lighter)
Fair to Light Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.