La Mer

250 Sand in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 83% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads cooler than most shades this deep #f0c3a6
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is beautyblender 1.50 Cool in Bounce Liquid Whip Long Wear Foundation (likely close). In all, 226 ranges have a likely-close shade and 101 brands have one worth trying.

Closest shade in each brand

The 40 closest of 101 brands. The other 61 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

beautyblender

1.50 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Juvia's Place

740 Marisol · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

CN 02 Breeze · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-cool
Tarte

32H · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Huda Beauty

330N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Milani

Nude · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same
Ulta Beauty

Light to Medium Cool · Velvet Matte Longwear Foundation

Likely close Swatch reads about the same · listed cool
Givenchy

P100 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Wet n Wild

Nude Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

160 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

530 Fair/Light · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Hourglass

No. 1.5 Nude · Veil Fluid Makeup

Likely close Swatch reads about the same · listed cool
PÜR

Golden Light · 4-In-1 Foundation Stick

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Guerlain

035C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
L'Oréal

W3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Sephora Collection

19 Warm Linen · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
MAC

NW20 · Pro Longwear Nourishing Waterproof Foundation

Likely close Swatch reads about the same · listed neutral-cool
Pat McGrath Labs

11 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Warm Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
Haus Labs

130 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed cool
NARS

L2.5 Yukon · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
rms beauty

11 · "Un" Cover-Up Cream Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

G30 · Power Play Foundation

Likely close Swatch reads about the same · listed warm
Gucci

130W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

1C2 Ivory · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed cool
La Mer

01 Pink Porcelain · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Pacifica

36CL Cool Light · Alight Clean Foundation

Likely close Swatch reads about the same · listed cool
Bite Beauty

L20 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

B40 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed cool
Rare Beauty

140C · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed neutral-cool
ILIA

Bowen · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
surratt beauty

2 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed cool
UOMA Beauty

T1C White Pearl · Say What?! Foundation

Likely close Swatch reads about the same · listed cool
Fenty Beauty

170 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed cool
jane iredale

Warm Silk · Liquid Minerals A Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
Shiseido

110 Alabaster · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 61 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

240 Buff (lighter)
300 Taupe (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.