Foundation Shades

Ulta Beauty

Medium Cool in other brands

Velvet Matte Longwear Foundation · Liquid and cream

Depth
Lighter than 73% of the shades in our data
Undertone
Listed as cool from its name
Swatch
Reads in between warm and cool #e6b88e
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Urban Decay 10WY in Stay Naked Weightless Liquid Foundation (likely close). In all, 245 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Urban Decay

    10WY · Stay Naked Weightless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  2. Clinique

    WN 56 Cashew · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads about the same

  3. Rare Beauty

    210N · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral

  4. NARS

    Punjab · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed warm

  5. Revlon

    320 True Beige · ColorStay Full Cover Foundation

    Likely close Swatch reads about the same

  6. Laura Mercier

    Bisque · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  7. MAC

    NW30 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  8. ZOEVA

    070N Bright · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  9. L'Oréal

    440 - Natural Rose · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads about the same

  10. Milani

    Natural Beige · Screen Queen Foundation

    Likely close Swatch reads about the same

  11. Cover FX

    G30 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  12. UOMA Beauty

    T3W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

  13. Lancôme

    270 Bisque W · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed warm

  14. Kosas

    Light Neutral Warm 130 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  15. Armani Beauty

    2 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

    Likely close Swatch reads about the same · listed neutral-cool

  16. Kevyn Aucoin

    05 Light EF · Foundation Balm

    Likely close Swatch reads about the same

  17. Pacifica

    32WL Warm Light · Alight Clean Foundation

    Likely close Swatch reads about the same · listed warm

  18. Milk Makeup

    Light Sand · Flex Foundation Stick

    Likely close Swatch reads about the same · listed warm

  19. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  20. Ulta Beauty

    Tan Warm · Adjustable Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  21. Makeup Revolution

    F5.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  22. Benefit Cosmetics

    Shade 4 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. PÜR

    Golden Medium · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed warm

  24. beautyblender

    3.25 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Haus Labs

    120 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  26. Bobbi Brown

    3.5 Warm Beige · Skin Weightless Powder Foundation

    Likely close Swatch reads about the same · listed warm

  27. Fenty Beauty

    4 · Eaze Drop Lightweight Blurring Skin Tint

    Likely close Swatch reads about the same

  28. Dermablend

    30W Bisque · Smooth Liquid Camo Foundation

    Likely close Swatch reads about the same · listed warm

  29. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

  30. Maybelline

    Golden · SuperStay Full Coverage Powder Foundation

    Likely close Swatch reads about the same · listed warm

  31. It Cosmetics

    21.5 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

  32. Becca Cosmetics

    1N3 Cashmere · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Sephora Collection

    15.5 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  35. bareMinerals

    5.5 Bamboo · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed cool

  36. Morphe

    F1.120 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  37. Almay

    100 Fair · Skin Perfecting Healthy Biome Makeup

    Likely close Swatch reads about the same

  38. CoverGirl

    Medium Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  39. Exa

    450 Emily · High Fidelity Foundation

    Likely close Swatch reads about the same · listed olive

  40. Charlotte Tilbury

    5 COOL · Airbrush Flawless Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Matte Longwear Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.