Ulta Beauty

Medium in other brands

Depth: Lighter than 36% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c29173
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is NYX Professional Makeup Classic Tan in Born To Glow Naturally Radiant Foundation (likely close). In all, 185 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

NYX Professional Makeup

Classic Tan · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

7.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Cover FX

N80 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
ColourPop

148N Med Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
Too Faced

Mocha · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

4C3 Sof Tan · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool
Haus Labs

300 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

05C · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed cool
NARS

Seychelles · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Sephora Collection

27 Medium Peach Beige · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Jouer Cosmetics

Caramel · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Milani

Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Tarte

42N · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral
Bite Beauty

T120 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

8 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Givenchy

Y315 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Revlon

400 Caramel · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
bareMinerals

23 Walnut · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Shiseido

410 Sunstone · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same
Almay

500 Deep Like Me · Smart Shade Skintone Matching Makeup

Likely close Swatch reads about the same
Pretty Vulgar

Shameless Skin · Cool AF Lava Water Foundation

Likely close Swatch reads about the same · listed olive
Wet n Wild

Amber Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Laura Mercier

Pecan · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Clinique

Bountiful Beige · Chubby in the Nude Foundation Stick

Likely close Swatch reads about the same · listed neutral-cool
Origins

620 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Lorac

13 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
UOMA Beauty

T1N Bronze Venus · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Perricone MD

Beige · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads warmer
Kevyn Aucoin

11 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Milk Makeup

Caramel · Flex Foundation Stick

Likely close Swatch reads about the same · listed neutral-warm
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads about the same
Wander Beauty

Golden Tan · Wanderlust Powder Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD65 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
La Mer

430 Chestnut · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
CoverGirl

M60 Natural Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Lancôme

360 Dore 20 W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Medium To Tan Neutral (lighter)
Deep Warm (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.