Foundation Shades

Ulta Beauty

Deep Warm in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 22% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads cooler than most shades this deep #b16f4e
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Hourglass No. 6 Sable in Veil Fluid Makeup (likely close). In all, 123 ranges have a likely-close shade and 99 brands have one worth trying.

Closest shade in each brand

The 40 closest of 99 brands. The other 59 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Hourglass

    No. 6 Sable · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed neutral

  2. Tom Ford

    9.5 Warm Almond · Traceless Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. rms beauty

    77 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same

  4. Estée Lauder

    5N2 Amber Honey · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-warm

  5. Haus Labs

    360 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  6. Becca Cosmetics

    4C1 Fawn · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  7. Too Faced

    Golden · Born This Way Matte 24 Hour Foundation

    Likely close Swatch reads about the same · listed warm

  8. florence by mills

    TD160 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed warm

  9. UOMA Beauty

    T3N Brown Sugar · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Armani Beauty

    12 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  11. Gucci

    440O · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed olive

  12. Bobbi Brown

    Walnut · Skin Foundation Stick

    Likely close Swatch reads about the same · listed cool

  13. Milk Makeup

    Cinnamon · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed olive

  14. NARS

    Belem · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed cool

  15. bareMinerals

    20 Bare Mocha · bareSkin Pure Brightening Serum Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  16. ILIA

    Kapiti · True Skin Serum Foundation

    Likely close Swatch reads cooler · listed neutral-cool

  17. Huda Beauty

    510R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  18. e.l.f. Cosmetics

    42 Tan Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

  19. Urban Decay

    9.0 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  20. Kosas

    Medium Deep Neutral Cool 310 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads warmer · listed neutral-cool

  21. NYX Professional Makeup

    Warm Honey · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed warm

  22. surratt beauty

    7 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads warmer · listed neutral

  23. Cover FX

    P100 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed cool

  24. Shiseido

    520 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same

  25. Pat McGrath Labs

    22 Medium Deep · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  26. Fenty Beauty

    390 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads warmer · listed warm

  27. Kevyn Aucoin

    10 ST · Stripped Nude Skin Tint

    Likely close Swatch reads about the same

  28. Origins

    630 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  29. Benefit Cosmetics

    Shade 10 · Hello Happy Air Stick Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  30. Lancôme

    500 Suede W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  31. Maybelline

    355 Coconut · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  32. Ulta Beauty

    Deep Warm · Velvet Matte Longwear Foundation

    Likely close Swatch reads warmer · listed warm

  33. Tarte

    37B Medium-Tan Beige · Amazonian Clay Full Coverage Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  34. Sephora Collection

    45 Tan Café Latte · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  35. Clinique

    Medium Deep · Acne Solutions BB Cream SPF 40

    Likely close Swatch reads about the same

  36. Guerlain

    06W · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads warmer · listed warm

  37. Rare Beauty

    420N · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  38. Givenchy

    N405 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed neutral

  39. Exa

    230 Mia · High Fidelity Foundation

    Likely close Swatch reads warmer · listed olive

  40. Laura Mercier

    18 · Smooth Finish Foundation Powder

    Likely close Swatch reads warmer · listed cool

Closest shade in the other 59 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.