Foundation Shades

Ulta Beauty

Medium To Tan Neutral in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 37% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #c99166
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 55 N in Best Skin Ever Liquid Foundation (likely close). In all, 212 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    55 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  2. W3LL People

    Dark Golden · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed warm

  3. bareMinerals

    24 Latte · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

    Likely close Swatch reads about the same · listed warm

  4. Milani

    Golden Tan · Screen Queen Foundation

    Likely close Swatch reads about the same · listed warm

  5. Pat McGrath Labs

    17 Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  6. Fenty Beauty

    300 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  7. Urban Decay

    8.75 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  8. PÜR

    TN3 Sand · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  9. Lancôme

    430 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  10. L'Oréal

    Soft Sable · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  11. surratt beauty

    10 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

  12. NARS

    Moorea · Soft Matte Complete Foundation

    Likely close Swatch reads about the same · listed olive

  13. Clinique

    CN 78 Nutty · Beyond Perfecting Foundation + Concealer

    Likely close Swatch reads about the same · listed neutral-cool

  14. MAC

    NC42 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed warm

  15. Cover FX

    3 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

  16. Armani Beauty

    8.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed warm

  17. Kevyn Aucoin

    13 Deep EF · Foundation Balm

    Likely close Swatch reads about the same

  18. KVD Vegan Beauty

    155 Medium · Lock-It Powder Foundation Refills

    Likely close Swatch reads about the same

  19. Maybelline

    332 Golden Caramel · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  20. Gucci

    360W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed warm

  21. Too Faced

    Butterscotch · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  22. It Cosmetics

    Rich · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

    Likely close Swatch reads about the same

  23. VDL

    V07 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  24. Perricone MD

    Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  25. Tarte

    42G tan golden · face tape foundation

    Likely close Swatch reads about the same · listed olive

  26. Lorac

    16 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  27. Beauty Bakerie

    325 Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral

  28. Bobbi Brown

    Warm Almond · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  29. Essence

    80 Cool Chai · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  30. Dose Of Colors

    122 Medium Tan · Meet Your Hue Foundation

    Likely close Swatch reads about the same · listed warm

  31. Make Up For Ever

    Y434 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  32. beautyblender

    3.70 Warm/Olive · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed olive

  33. Smashbox

    2.25 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

    Likely close Swatch reads about the same · listed neutral

  34. Exa

    270 Rebecca · High Fidelity Foundation

    Likely close Swatch reads about the same

  35. CoverGirl

    L50 Fair Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  36. The Ordinary

    3.1 Y · Serum Foundation

    Likely close Swatch reads about the same · listed warm

  37. Rare Beauty

    340C · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  38. Estée Lauder

    6N1 Mocha · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  39. NYX Professional Makeup

    Soft Beige · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  40. Morphe

    F3.10 Warm · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.