Ulta Beauty

Tan Neutral in other brands

Adjustable Coverage Powder Foundation · Powder

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #c09778
Data: Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Kevyn Aucoin 12 Deep EF in The Etherealist Foundation (likely close). In all, 233 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed neutral
Rimmel London

200: Soft Beige – For Medium skin with Neutral undertones · Lasting Finish 35 Hour Foundation

Likely close Swatch reads about the same · listed neutral
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads about the same
Elcie Cosmetics

Vanilla · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Medium Olive · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed olive
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Urban Decay

30CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Hourglass

Nude · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
Cover FX

3 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Tarte

53G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Guerlain

05N · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Sisley Paris

3C2 (3R+) Pinky Peach · Sisleya Le Teint

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Burt's Bees

Almond Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Essence

115 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
No7

Sandalwood 470N · Beautifully Matte Foundation SPF15

Likely close Swatch reads about the same · listed neutral
Origins

620 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Sephora Collection

30 Medium Sand · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

2C4 Ivory Rose · Double Wear Stay-in-Place Makeup

Likely close Swatch reads about the same · listed cool
Lancôme

250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Armani Beauty

7.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed cool
ColourPop

147W Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads warmer · listed warm
Catrice

027C · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed cool
Milani

Sand Beige · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
Lawless

Warmth · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

35W Tawny Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads cooler · listed warm
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads cooler · listed neutral
Clé de Peau Beauté

BF60 Deep Tan Buff · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed warm
It Cosmetics

39 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light · Moisturizing Foundation Stick

Likely close Swatch reads cooler
Max Factor

Soft Beige · Lasting Performance Foundation

Likely close Swatch reads cooler

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Adjustable Coverage Powder Foundation

Tan Warm (lighter)
Tan Cool (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.