Ulta Beauty

Tan Cool in other brands

Adjustable Coverage Powder Foundation · Powder

Depth

Lighter than 38% of the shades in our data

Undertone

Listed as cool on the brand's website

Swatch

Reads cooler than most shades this deep #bb947d

Data

Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is No7 16 Sandalwood in Stay Perfect Foundation (likely close). In all, 135 ranges have a likely-close shade and 109 brands have one worth trying.

Closest shade in each brand

The 40 closest of 109 brands. The other 69 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. No7

   16 Sandalwood · Stay Perfect Foundation

   Likely close Swatch reads about the same

2. Dermablend

   43N · Flawless Creator Liquid Foundation Drops

   Likely close Swatch reads about the same · listed neutral

3. Yves Saint Laurent

   BD60 · Touche Eclat Le Teint Radiant Liquid Foundation

   Likely close Swatch reads about the same · listed neutral-warm

4. Sisley Paris

   5C Golden · Phyto-Teint Nude

   Likely close Swatch reads about the same · listed cool

5. e.l.f. Cosmetics

   Caramel · Flawless Finish Foundation

   Likely close Swatch reads about the same · listed neutral

6. Estée Lauder

   2N3 Dune · Double Wear Light Soft Matte Hydra Makeup

   Likely close Swatch reads about the same · listed neutral

7. Kevyn Aucoin

   11 Medium EF · The Etherealist Foundation

   Likely close Swatch reads about the same · listed cool

8. Bobbi Brown

   Neutral Walnut · Skin Long-Wear Fluid Powder Foundation SPF 20

   Likely close Swatch reads about the same · listed neutral

9. Wander Beauty

   Golden Tan · Wanderlust Powder Foundation

   Likely close Swatch reads about the same · listed warm

10. Catrice

    027C · Invisible Cover Cushion Foundation

    Likely close Swatch reads warmer · listed cool

11. Sephora Collection

    34 Soft Tan · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

12. CoverGirl

    153 - Sand Beige · Clean Invisible Foundation

    Likely close Swatch reads about the same

13. Rimmel London

    006 Rose Vanilla · Lasting Finish 25H Compact Powder Foundation

    Likely close Swatch reads about the same

14. Max Factor

    Natural Beige · Lasting Performance Foundation

    Likely close Swatch reads about the same

15. Cover FX

    4 N Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed neutral

16. Jouer Cosmetics

    Sable · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral-cool

17. Essence

    155 · Silky Blur Hydrating Longwear Foundation

    Likely close Swatch reads about the same

18. Clé de Peau Beauté

    B40 Light Tan Beige · Radiant Fluid Foundation Matte SPF 20

    Likely close Swatch reads about the same · listed cool

19. Make Up For Ever

    Y325 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

20. bareMinerals

    17 Fawn · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads cooler · listed cool

21. Maybelline

    245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

22. Charlotte Tilbury

    9.5 · Magic Foundation

    Likely close Swatch reads about the same · listed warm

23. ColourPop

    148N Med Dark · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

24. Ulta Beauty

    Light · Moisturizing Foundation Stick

    Likely close Swatch reads about the same

25. Laura Mercier

    13 · Smooth Finish Foundation Powder

    Likely close Swatch reads about the same · listed neutral

26. Exa

    260 Alex · High Fidelity Foundation

    Likely close Swatch reads about the same

27. Tarte

    42N · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads about the same · listed neutral

28. Burt's Bees

    Almond Beige · Goodness Glows Liquid Foundation

    Likely close Swatch reads warmer · listed cool

29. Haus Labs

    300 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

30. Natasha Denona

    92 WNDeep · Foundation X+

    Likely close Swatch reads about the same · listed neutral-warm

31. La Mer

    240 Buff · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads deeper · listed warm

32. NYX Professional Makeup

    Medium Buff · Can't Stop Won't Stop Foundation

    Likely close Swatch reads warmer · listed warm

33. Perricone MD

    Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

34. Guerlain

    05C · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

35. Il Makiage

    212-66100 100 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

36. Origins

    600 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads cooler · listed cool

37. L'Oréal

    Classic Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

38. Armani Beauty

    5.5 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads cooler · listed warm

39. Clinique

    Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads cooler

40. Milani

    Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

Closest shade in the other 69 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Almay 130 Medium
• Amorepacific 208 Medium Yellow
• Anastasia Beverly Hills 315N
• Antonym Tan
• Au Naturale Kapua
• Beauty Bakerie 323 Warm
• beautyblender 3.65 Neutral
• Becca Cosmetics 3C2 Cassava
• Benefit Cosmetics Shade 8 Tan Warm
• Bite Beauty T120
• BLK/OPL Rich Caramel
• boscia Newport
• Clarins M2W
• COOLA Light/Medium
• Dior 5 Neutral
• Dose Of Colors 122 Medium Tan
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Medium
• Elcie Cosmetics Vanilla
• Fenty Beauty 11
• florence by mills M080
• Givenchy Y315
• Gucci 280C
• Hourglass Tan
• Huda Beauty 220N Custard
• ILIA 12 Kokkini
• It Cosmetics 39 Tan Neutral
• J.Cat Beauty Soft Tan
• jane iredale Cognac
• Josie Maran Medium Dark
• Juice Beauty 16 Natural Tan
• Juvia's Place 500 Bogota
• KIKO Milano N8 Neutral
• Koh Gen Do 302
• Kosas 07 Tone
• KVD Vegan Beauty 048 Medium
• L.A. Girl Medium Beige
• Lancôme 04N
• Lawless Warmth
• lilah b. b timeless
• Lorac 13
• MAC NW20
• Makeup Revolution F10.2
• Milk Makeup Caramel
• Morphe F2.70 Neutral
• NARS Seychelles
• Nudestix 6 Medium
• Ofra Cosmetics 3
• Pacifica 20CM Cool Medium
• Pat McGrath Labs 18 Medium
• Physicians Formula Light to Medium
• Pretty Vulgar Deep Truth
• PÜR DP1 Nutmeg
• Rare Beauty 310W
• Revlon 400 Caramel
• rms beauty 44
• Shiseido 360 Citrine
• Smashbox 2.18
• Smith & Cult 280 Warm
• surratt beauty 10 Surreal Skin
• The Ordinary 3.1 Y
• Tom Ford 8.2 Warm Honey
• Too Faced Mocha
• UOMA Beauty T1N Bronze Venus
• Urban Decay 7.5
• VDL V06 Warm Rich Brown
• W3LL People Medium Pink
• Wet n Wild Amber Beige
• ZOEVA 210N Gifted

Filter every range in the shade finder

Next to it in Adjustable Coverage Powder Foundation

• Tan Neutral (lighter)
• Tan Dark Cool (deeper)

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.