Sephora Collection

30 Medium Sand in other brands

10 Hour Wear Perfection Foundation · Liquid and cream

Depth: Lighter than 40% of the shades in our data
Undertone: Listed as neutral from its retail listing
Swatch: Reads in between warm and cool #c69879
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is L'Oréal Classic Beige in True Match Lumi Healthy Luminous Makeup (likely close). In all, 214 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Tarte

34H · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed warm
Urban Decay

6.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Cover FX

3 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Origins

500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

35W Tawny Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

23 · Clean Glowing Skin Foundation

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Golden Tan · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
Estée Lauder

3N1 Ivory Beige · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed neutral
Bobbi Brown

Neutral Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads about the same
NYX Professional Makeup

Medium Olive · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed olive
Gucci

280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed cool
Guerlain

05C · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
KVD Vegan Beauty

048 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y412 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
NARS

Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
ColourPop

130N Medium Dark · Pretty Fresh Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

12 Kokkini · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Maple · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral-warm
Ulta Beauty

Light · Moisturizing Foundation Stick

Likely close Swatch reads about the same
Lancôme

250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

Likely close Swatch reads about the same
Laura Mercier

Pecan · Silk Crème Moisturizing Photo Edition Foundation

Likely close Swatch reads about the same · listed neutral
Shiseido

360 Citrine · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive
Haus Labs

300 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Natasha Denona

85 Wdark · Foundation X+

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed neutral
Bite Beauty

M90 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed neutral
Givenchy

Y310 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed warm
florence by mills

M080 · Like a Light Skin Tint

Likely close Swatch reads about the same · listed warm
Armani Beauty

7.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed cool
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads warmer · listed neutral
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

25 Light Neutral · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in 10 Hour Wear Perfection Foundation

29 Medium Camel Intense (lighter)
31 Medium Almond (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.