Rimmel London

200: Soft Beige – For Medium skin with Neutral undertones in other brands

Lasting Finish 35 Hour Foundation · Liquid and cream

Depth: Lighter than 41% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #c19779
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Exa 260 Alex in High Fidelity Foundation (likely close). In all, 240 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Exa

260 Alex · High Fidelity Foundation

Likely close Swatch reads about the same
Ulta Beauty

Tan Neutral · Adjustable Coverage Powder Foundation

Likely close Swatch reads about the same · listed neutral
Rimmel London

007 Golden Beige · Lasting Finish 25H Compact Powder Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

12 Deep EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66100 100 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

245 Classic Beige · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Essence

115 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Cover FX

3 N Medium · Custom Cover Drops

Likely close Swatch reads about the same · listed neutral
Milk Makeup

Caramel · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BR45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-cool
Sisley Paris

3C2 (3R+) Pinky Peach · Sisleya Le Teint

Likely close Swatch reads about the same · listed cool
L'Oréal

Classic Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
MAC

NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
Tarte

53G · SEA Water Foundation Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed warm
Origins

620 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

30 Medium Sand · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

07 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Nude · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed neutral
Urban Decay

6.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Dermablend

35W Tawny Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
No7

Sandalwood 470N · Beautifully Matte Foundation SPF15

Likely close Swatch reads about the same · listed neutral
Too Faced

Caramel · Born This Way Foundation

Likely close Swatch reads about the same · listed neutral
Elcie Cosmetics

Vanilla · Micro Silque Foundation

Likely close Swatch reads about the same · listed neutral
La Mer

41 Soft Cameo · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
NYX Professional Makeup

Medium Olive · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed olive
Burt's Bees

Almond Beige · Goodness Glows Liquid Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

13 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
Max Factor

Soft Beige · Lasting Performance Foundation

Likely close Swatch reads about the same
Guerlain

05C · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Tom Ford

8.2 Warm Honey · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Wander Beauty

Golden Tan · Wanderlust Powder Foundation

Likely close Swatch reads cooler · listed warm
Bobbi Brown

Neutral Golden · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Jouer Cosmetics

Maple · Essential High Coverage Crème Foundation

Likely close Swatch reads cooler · listed neutral-warm
Clé de Peau Beauté

B40 Light Tan Beige · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed cool
Physicians Formula

Light to Medium · Silk Foundation Elixir

Likely close Swatch reads about the same
Catrice

027C · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed cool
Perricone MD

Buff · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads cooler
CoverGirl

125 - Buff Beige · Clean Invisible Foundation

Likely close Swatch reads about the same
Haus Labs

300 Medium · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3C2 Pebble · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed cool

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Lasting Finish 35 Hour Foundation

170: Wheat – Warm undertone (lighter)
201: Classic Beige – For Medium skin with Cool undertones (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.