Tarte

37N medium-tan neutral in other brands

Amazonian Clay Tinted Serum · Liquid and cream

Depth: Lighter than 45% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #d0996a
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is It Cosmetics 41 Tan Warm in Your Skin But Better Foundation + Skincare (likely close). In all, 287 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

41 Tan Warm · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed warm
Armani Beauty

8.75 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.15 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

042 Medium · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

2N Neutral Ivory · Blemish Rescue Salicylic Acid Loose Powder Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

Medium Neutral 220 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-cool
Tarte

37G medium-tan golden · face tape foundation

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Golden Honey · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Max Factor

70 - Warm Sand · Miracle Pure Skin-Improving Foundation

Likely close Swatch reads about the same · listed warm
Guerlain

05W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Medium To Tan Peach · Complexion Crush Foundation

Likely close Swatch reads about the same · listed warm
Maybelline

220 · Fit Me Tinted Moisturizer

Likely close Swatch reads about the same
Lancôme

370 Bisque · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

Likely close Swatch reads about the same
CoverGirl

M10 Golden Natural · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same · listed warm
NARS

MD2.6 Huahine · Sheer Glow Foundation

Likely close Swatch reads about the same · listed neutral
Natasha Denona

89WY · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed warm
Essence

70 Light Sand · I Love Flawless Skin Foundation

Likely close Swatch reads about the same
L'Oréal

290 Warm · Infallible Skin Ink 2-in-1 Foundation Concealer

Likely close Swatch reads about the same · listed warm
Milk Makeup

Medium Tan · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed olive
Laura Mercier

11 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

34 Medium Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Sephora Collection

35 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Rimmel London

250 Sun Beige · Kind & Free Blur It Out Mattifying Skin Tint

Likely close Swatch reads about the same
Yves Saint Laurent

BD60 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Clinique

WN 76 Toasted Wheat · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
UOMA Beauty

T3N Honey Honey · Say What?! Foundation

Likely close Swatch reads about the same · listed olive
MAC

NW22 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed cool
KIKO Milano

G95 Gold 95 · Full Coverage 2-in-1 Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Givenchy

P350 · Teint Couture Everwear 24H Foundation SPF 20

Likely close Swatch reads about the same · listed neutral
Gucci

340N · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed neutral
Clarins

108.5W · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Beauty Bakerie

329 Warm Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral-warm
Make Up For Ever

Y405 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

60NN · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed neutral
Huda Beauty

440G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Sisley Paris

4W (4+) Cinnamon · Phyto-Teint Ultra Eclat

Likely close Swatch reads about the same · listed warm
Morphe

F2.100 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Benefit Cosmetics

Shade 8 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Becca Cosmetics

3W3 Olive · Ultimate Coverage 24 Hour Foundation

Likely close Swatch reads about the same · listed olive
Milani

Warm Buff · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Tinted Serum

35N medium neutral (lighter)
44N tan neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.