Tarte

35N medium neutral in other brands

Amazonian Clay Tinted Serum · Liquid and cream

Depth: Lighter than 62% of the shades in our data
Undertone: Listed as neutral on the brand's website
Swatch: Reads in between warm and cool #ddab82
Data: Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Sephora Collection 10 Light Ivory in 10 Hour Wear Perfection Foundation (likely close). In all, 336 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

10 Light Ivory · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed neutral
Essence

155 · Silky Cushion Foundation

Likely close Swatch reads about the same
Bobbi Brown

Warm Ivory · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Nude · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

2W1 Dawn · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed warm
L'Oréal

Nude Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Natasha Denona

70 WNMedium · Foundation X+

Likely close Swatch reads about the same · listed neutral-warm
Tarte

36N Medium-Tan Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66025 25 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
Milani

Golden Sand · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Huda Beauty

415N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed neutral
Clinique

WN 64 Butterscotch · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
L.A. Girl

Fair · Pro Coverage Liquid Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

07 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Clarins

108W · Skin Illusion Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Shiseido

340 Oak · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads about the same · listed olive
Au Naturale

Sand · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

23 Light Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool
Milk Makeup

Golden Nude · Flex Foundation Stick

Likely close Swatch reads about the same · listed warm
It Cosmetics

Medium Tan · Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed warm
KIKO Milano

6 NG Neutral Gold · Unlimited 24H Matte Foundation

Likely close Swatch reads about the same · listed neutral-warm
Lancôme

350 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC18 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

14 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
KVD Vegan Beauty

47 Light N · Lock-It Foundation

Likely close Swatch reads about the same · listed neutral
Almay

120 Beige · Skin Perfecting Healthy Biome Makeup

Likely close Swatch reads about the same
Yves Saint Laurent

BD45 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
NARS

Santa Fe · Soft Matte Complete Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

12 Warm Natural · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed warm
Smith & Cult

200 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

2N1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed neutral
ZOEVA

180C Freedom · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed cool
W3LL People

Medium Neutral · Narcissist Foundation Stick

Likely close Swatch reads about the same · listed neutral
Catrice

004 Neutral Porcelain · True Skin Hydrating Foundation

Likely close Swatch reads about the same · listed neutral
Fenty Beauty

240 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Make Up For Ever

Y425 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Rare Beauty

250W · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light Warm · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed warm
Gucci

240W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Tinted Serum

34S medium sand (lighter)
37N medium-tan neutral (deeper)

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.