Foundation Shades

Tarte

22B light beige in other brands

Amazonian Clay Tinted Serum · Liquid and cream

Depth
Lighter than 77% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads cooler than most shades this deep #ecbb9d
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Maybelline Buff Beige in Super Stay Longwear Liquid Foundation 30Hr Wear (likely close). In all, 292 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Maybelline

    Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  2. CoverGirl

    Warm Beige · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  3. Hourglass

    No. 1 Ivory · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed cool

  4. Essence

    131 · Foundation Stick

    Likely close Swatch reads about the same

  5. Pat McGrath Labs

    11 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  6. KIKO Milano

    04 Biscuit · Skin Lover Refining Face Powder Foundation

    Likely close Swatch reads about the same

  7. Dior

    2 Warm · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed warm

  8. Wet n Wild

    Nude Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  9. MAC

    NW18 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads about the same · listed warm

  10. UOMA Beauty

    T3C Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  11. Milk Makeup

    Crème · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed warm

  12. Catrice

    007N · Skin Like Luminous Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Clinique

    Fresh Fair · Acne Solutions Liquid Makeup

    Likely close Swatch reads about the same · listed neutral-cool

  14. NYX Professional Makeup

    Vanilla · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  15. jane iredale

    Suntan · Liquid Minerals A Foundation

    Likely close Swatch reads about the same · listed neutral

  16. L'Oréal

    W3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  17. Max Factor

    N45 Warm Almond · Facefinity All Day Flawless 3 in 1 Foundation

    Likely close Swatch reads about the same · listed warm

  18. Natasha Denona

    P2 - Fair Light Peach · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed warm

  19. Tarte

    13B · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

  20. Fenty Beauty

    220 · Pro Filt'r Soft Matte Powder Foundation

    Likely close Swatch reads about the same · listed warm

  21. Smashbox

    2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed cool

  22. Armani Beauty

    3.25 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  23. Charlotte Tilbury

    2 FAIR · Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    Likely close Swatch reads about the same · listed cool

  24. Estée Lauder

    1C0 Shell · Double Wear Stay In Place Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  25. Too Faced

    Seashell · Born This Way Undetectable Medium-to-Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  26. Ulta Beauty

    Light to Medium Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  27. J.Cat Beauty

    Buff · Skinsurance Max Coverage Silky Foundation

    Likely close Swatch reads about the same

  28. La Mer

    340 Suede · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  29. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads warmer · listed warm

  30. Bite Beauty

    L35 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  31. Guerlain

    04C · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  32. Bobbi Brown

    Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  33. Make Up For Ever

    Y375Golden · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed warm

  34. Gucci

    150C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  35. Shiseido

    240 Quartz · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  36. Clarins

    103N · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  37. bareMinerals

    01 Opal · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

  38. Yves Saint Laurent

    BD25 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  39. ILIA

    Catalina · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed warm

  40. beautyblender

    1.50 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Amazonian Clay Tinted Serum

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.