La Mer

340 Suede in other brands

The Soft Fluid Long Wear Foundation SPF 20 · Liquid and cream

Depth: Lighter than 80% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads cooler than most shades this deep #f4bf9d
Data: Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Hourglass Alabaster in Vanish Seamless Finish Foundation Stick (likely close). In all, 190 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Hourglass

Alabaster · Vanish Seamless Finish Foundation Stick

Likely close Swatch reads about the same · listed cool
Clinique

CN 20 Fair · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Too Faced

Seashell · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Revlon

180 Sand Beige · ColorStay Makeup For Combo/Oily Skin

Likely close Swatch reads about the same
L'Oréal

W3, Light Medium · True Match Super-Blendable Foundation

Likely close Swatch reads about the same
Make Up For Ever

Y365 · Matte Velvet Skin Blurring Powder Foundation

Likely close Swatch reads about the same · listed warm
Dior

010 Ivory · Dreamskin Fresh & Perfect Cushion Broad Spectrum SPF 50

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Light to Medium Cool · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed cool
Smashbox

2.15 · Studio Skin 24 Hour Oil-Free Hydra Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

06 Cashmere · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-warm
J.Cat Beauty

Buff · Skinsurance Max Coverage Silky Foundation

Likely close Swatch reads about the same
Milani

Porcelain · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
It Cosmetics

Neutral Medium · CC+ Cream Illumination SPF 50+

Likely close Swatch reads warmer · listed neutral
Pacifica

31CL Cool Light · Alight Clean Foundation

Likely close Swatch reads warmer · listed cool
surratt beauty

2 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed cool
Wet n Wild

Nude Ivory · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Tom Ford

2.0 Buff · Traceless Foundation Stick

Likely close Swatch reads warmer
Fenty Beauty

160 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads warmer · listed neutral
Pat McGrath Labs

11 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed cool
Maybelline

Buff Beige · Super Stay Longwear Liquid Foundation 30Hr Wear

Likely close Swatch reads about the same
CoverGirl

Creamy Natural · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Bite Beauty

L35 · Changemaker Supercharged Micellar Foundation

Likely close Swatch reads about the same · listed warm
Tarte

13N · Maracuja Hydrating Tinted Moisturizer

Likely close Swatch reads about the same · listed neutral
Armani Beauty

3.25 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
ILIA

6 Ora · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed warm
Natasha Denona

55WR · Transformatte Pore Vanishing Matte Foundation

Likely close Swatch reads about the same · listed neutral
NARS

M1.5 Vallauris · Sheer Glow Foundation

Likely close Swatch reads about the same · listed cool
MAC

NC43.5 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed neutral-warm
beautyblender

1.50 Cool · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Winky Lux

Medium · Diamond Powder Foundation

Likely close Swatch reads about the same
Smith & Cult

190 Warm · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads deeper · listed warm
Huda Beauty

350G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads warmer · listed warm
Laura Mercier

3 · Smooth Finish Foundation Powder

Likely close Swatch reads about the same · listed neutral-cool
Shiseido

160 Shell · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

Likely close Swatch reads warmer · listed neutral
Milk Makeup

Crème · Blur Liquid Matte Foundation

Likely close Swatch reads about the same · listed warm
KVD Vegan Beauty

45 Light W · Lock-It Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Neutral Honey · Skin Long-Wear Fluid Powder Foundation SPF 20

Likely close Swatch reads deeper · listed neutral
Juvia's Place

740 Marisol · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
Rare Beauty

160C · Liquid Touch Weightless Foundation

Likely close Swatch reads cooler · listed cool
jane iredale

M2 · Beyond Matte Liquid Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in The Soft Fluid Long Wear Foundation SPF 20

330 Tan (lighter)
350 Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.