Rimmel London

Rose Ivory 010C - Cool in other brands

Match Perfection Foundation · Liquid and cream

Depth: Lighter than 74% of the shades in our data
Undertone: Listed as cool on the brand's website
Swatch: Reads cooler than most shades this deep #e1b89f
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Cover FX N25 in Power Play Foundation (likely close). In all, 296 ranges have a likely-close shade and 110 brands have one worth trying.

Closest shade in each brand

The 40 closest of 110 brands. The other 70 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Cover FX

N25 · Power Play Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Pearl · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed neutral
Estée Lauder

3N1 Ivory Beige · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral
Clé de Peau Beauté

B10 Light Beige · The Foundation SPF 22

Likely close Swatch reads about the same · listed cool
Ulta Beauty

Medium to Tan Warm · Velvet Veil Minerals Powder Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

15C · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed cool
L'Oréal

Creamy Natural · Visible Lift Serum Absolute Advanced Age-Reversing Makeup

Likely close Swatch reads about the same
jane iredale

Light Beige · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Rimmel London

025 Ivory · Multi-Tasker Blur Booster Stick (Primer & Tint)

Likely close Swatch reads about the same
NYX Professional Makeup

Light · Total Control Pro Drop Foundation

Likely close Swatch reads about the same
Sephora Collection

05 Light Porcelain · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

010 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
KIKO Milano

04 Biscuit · Skin Lover Refining Face Powder Foundation

Likely close Swatch reads about the same
Essence

120 · Foundation Stick

Likely close Swatch reads about the same
Tarte

16N fair-light neutral · face tape foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

4.5 · Luminous Silk Compact Powder Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

045C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
Amorepacific

104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
CoverGirl

240 Natural Beige · Olay Simply Ageless Foundation

Likely close Swatch reads about the same
Natasha Denona

N3 - Light Neutral · Hy-Glam Serum Foundation

Likely close Swatch reads cooler · listed neutral
Kosas

Very Light Cool 120 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads warmer · listed cool
Haus Labs

110 Light · Triclone Skin Tech Medium Coverage Foundation

Likely close Swatch reads about the same · listed neutral
ILIA

Catalina · True Skin Serum Foundation

Likely close Swatch reads about the same · listed warm
Dior

030 Medium Beige · Diorskin Forever Perfect Matte Powder Foundation

Likely close Swatch reads cooler
UOMA Beauty

T2N Fair Lady · Say What?! Foundation

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Pebble · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

3.5 Cashew · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads cooler · listed neutral-warm
Bobbi Brown

Sand · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Catrice

007N · Skin Like Luminous Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y215 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
Il Makiage

212-88045 45 · After Party Full Coverage Foundation

Likely close Swatch reads warmer · listed neutral
Sisley Paris

2C (2) Soft Beige · Phyto-Teint Ultra Eclat

Likely close Swatch reads warmer · listed cool
Too Faced

Warm Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed warm
La Mer

21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Clinique

CN 28 Ivory · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Fenty Beauty

230 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Exa

500 Whit · High Fidelity Foundation

Likely close Swatch reads about the same
ZOEVA

090C Charismatic · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads warmer · listed cool
No7

1 Crème · Stay Perfect Foundation

Likely close Swatch reads about the same

Closest shade in the other 70 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Match Perfection Foundation

Pearl 001N - Neutral (lighter)
Sesame 070W - Warm (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.