Rimmel London

010 Rose Ivory in other brands

Kind & Free Blur It Out Mattifying Skin Tint · Skin tint, BB and CC

Depth: Lighter than 65% of the shades in our data
Undertone: Not listed
Swatch: Reads cooler than most shades this deep #d9af95
Data: Rimmel London's own website, October 2026 (how we collect it)

The closest shade in another brand is Sephora Collection 22.5 Pink Natural in 10 Hour Wear Perfection Foundation (likely close). In all, 292 ranges have a likely-close shade and 111 brands have one worth trying.

Closest shade in each brand

The 40 closest of 111 brands. The other 71 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Sephora Collection

22.5 Pink Natural · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
Too Faced

Nude · Born This Way Foundation

Likely close Swatch reads about the same · listed cool
CoverGirl

L40 Classic Ivory · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Rimmel London

010 Rose Ivory · Kind & Free Glow It Up Moisturising Skin Tint

Likely close Swatch reads about the same
Clarins

L6C · Double Serum Foundation 2in1 Hybrid Foundation

Likely close Swatch reads about the same
NARS

Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

5 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

3.25 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Catrice

012C · Invisible Cover Cushion Foundation

Likely close Swatch reads about the same · listed cool
Make Up For Ever

Y215 · Ultra HD Invisible Cover Stick Foundation

Likely close Swatch reads about the same · listed warm
Origins

240 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed neutral
Jouer Cosmetics

Pebble · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

MP3 Blush Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed cool
La Mer

21 Petal · The Luminous Lifting Cushion Foundation SPF 20 + Refill

Likely close Swatch reads about the same · listed cool
Tarte

Light · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

Likely close Swatch reads about the same
Exa

320 Laura · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

3 Light/Medium Cool · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed cool
Cover FX

N50 · Pressed Mineral Foundation

Likely close Swatch reads about the same · listed neutral
Armani Beauty

3 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Clé de Peau Beauté

B20 Light Medium Beige · Radiant Fluid Foundation Matte SPF 20

Likely close Swatch reads about the same · listed cool
Dermablend

15C Cool Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

1C1 Cool Bone · Double Wear Maximum Cover Camouflage Makeup for Face and Body SPF 15

Likely close Swatch reads about the same · listed cool
ILIA

7 Diaz · Super Serum Skin Tint SPF 40 Foundation

Likely close Swatch reads about the same · listed neutral
KVD Vegan Beauty

010 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed cool
Bobbi Brown

Cool Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed cool
Clinique

Light Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

Likely close Swatch reads about the same
Fenty Beauty

230 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed neutral
Essence

50 · Silky Blur Hydrating Longwear Foundation

Likely close Swatch reads about the same
Dior

035 Desert Beige · Diorskin Forever Perfect Matte Powder Foundation

Likely close Swatch reads about the same
Maybelline

238 Rich Tan · Fit Me Matte + Poreless Liquid Foundation

Likely close Swatch reads about the same
Kevyn Aucoin

05 Light EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD25 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral-warm
Makeup Revolution

F6 · Conceal & Glow Foundation

Likely close Swatch reads about the same · listed neutral
Guerlain

045C · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed cool
bareMinerals

10.5 Linen · BAREPRO Longwear Powder Foundation

Likely close Swatch reads about the same · listed neutral
L'Oréal

104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
Amorepacific

104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool
Natasha Denona

60 WYMedium · Foundation X+

Likely close Swatch reads about the same · listed warm
lilah b.

b classic · Marvelous Matte Crème Foundation

Likely close Swatch reads about the same · listed neutral
Ulta Beauty

Fair To Light Neutral · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed neutral

Closest shade in the other 71 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Kind & Free Blur It Out Mattifying Skin Tint

001 Fair Porcelain (lighter)
082 Golden Ivory (deeper)

Colours come from Rimmel London's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.