Wet n Wild

Shell Ivory in other brands

Photo Focus Dewy Foundation · Liquid and cream

Depth: Lighter than 63% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #d4b196
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 3.5 in Luminous Silk Perfect Glow Flawless Oil-Free Foundation (likely close). In all, 204 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Armani Beauty

3.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed olive
NYX Professional Makeup

Light · Can't Stop Won't Stop Foundation

Likely close Swatch reads about the same · listed neutral
Sephora Collection

21.5 Vanilla · 10 Hour Wear Perfection Foundation

Likely close Swatch reads about the same · listed cool
e.l.f. Cosmetics

Alabaster · Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Jouer Cosmetics

Cashmere · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

10N · Flawless Creator Liquid Foundation Drops

Likely close Swatch reads about the same · listed cool
Charlotte Tilbury

3 · Magic Foundation

Likely close Swatch reads about the same · listed neutral-cool
Lorac

02 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

R230 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed cool
PÜR

MG5 Almond · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

04 Light EF · The Etherealist Foundation

Likely close Swatch reads about the same · listed warm
Tarte

Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

Likely close Swatch reads about the same · listed warm
CoverGirl

Creamy Beige · Simply Ageless 3-In-1 Liquid Foundation

Likely close Swatch reads about the same
Guerlain

02W · Lingerie De Peau Natural Perfection Foundation SPF 20

Likely close Swatch reads about the same · listed warm
L'Oréal

104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

Likely close Swatch reads about the same
MAC

N4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Tom Ford

5.1 Cool Almond · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed cool
bareMinerals

Medium · Prime Time BB Tinted Primer Broad Spectrum SPF 30

Likely close Swatch reads about the same
Urban Decay

1.5 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed cool
Laura Mercier

0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed neutral
It Cosmetics

Medium · CC+ Cream Oil-Free Matte with SPF 40

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Fair To Light Neutral · Youthful Glow Foundation Serum Drops

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

B20 · Touche Eclat Le Teint Radiant Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 4 Medium Neutral · Hello Happy Flawless Brightening Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Too Faced

Swan · Born This Way Foundation

Likely close Swatch reads cooler · listed neutral
Koh Gen Do

143 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Lucerne · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral
Kosas

3.5 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed neutral
Physicians Formula

Fair to Light · Silk Foundation Elixir

Likely close Swatch reads about the same
Givenchy

C110 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

Likely close Swatch reads about the same · listed cool
Dior

3 Warm Olive · Dior Forever Matte Foundation

Likely close Swatch reads about the same · listed olive
Estée Lauder

2N2 Buff · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed neutral-warm
Milani

Buff · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

Likely close Swatch reads about the same
NARS

Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads cooler · listed warm
lilah b.

b natural · Marvelous Matte Crème Foundation

Likely close Swatch reads cooler · listed neutral-cool
Beauty Bakerie

339 Neutral · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed neutral
Origins

220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
jane iredale

Light Beige · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed cool
Amorepacific

104 Light/Medium Pink · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Photo Focus Dewy Foundation

Porcelain (lighter)
Golden Beige (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.