Foundation Shades

Koh Gen Do

13 in other brands

Aqua Foundation · Liquid and cream

Depth
Lighter than 82% of the shades in our data
Undertone
Listed as cool from its retail listing
Swatch
Reads cooler than most shades this deep #e3c6b6
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Jouer Cosmetics Alabaster in Essential High Coverage Crème Foundation (likely close). In all, 162 ranges have a likely-close shade and 100 brands have one worth trying.

Closest shade in each brand

The 40 closest of 100 brands. The other 60 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Jouer Cosmetics

    Alabaster · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  2. Natasha Denona

    23R · Foundation X+

    Likely close Swatch reads about the same · listed cool

  3. Sephora Collection

    02 Porcelain Neutral · Matte Perfection Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  4. bareMinerals

    03 Buttercream · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads about the same · listed warm

  5. Make Up For Ever

    Y205 · Ultra HD Invisible Cover Foundation

    Likely close Swatch reads about the same · listed warm

  6. lilah b.

    b original · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed cool

  7. ColourPop

    30N Fair · Pretty Fresh Foundation

    Likely close Swatch reads about the same · listed neutral

  8. Clinique

    Light · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  9. Charlotte Tilbury

    2 · Magic Foundation

    Likely close Swatch reads about the same · listed cool

  10. Il Makiage

    212-66010 10 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed cool

  11. Wet n Wild

    Rose Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  12. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads cooler · listed warm

  13. Makeup Revolution

    F5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  14. PÜR

    MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed cool

  15. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads cooler · listed cool

  16. Yves Saint Laurent

    BR10 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. Tom Ford

    3.5 Ivory Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads warmer · listed cool

  18. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed cool

  19. jane iredale

    Satin · Liquid Minerals A Foundation

    Likely close Swatch reads warmer · listed neutral

  20. Dior

    0 Neutral · Dior Forever Matte Foundation

    Likely close Swatch reads cooler · listed neutral

  21. Josie Maran

    RG10 Supernatural · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads cooler · listed neutral

  22. boscia

    Venice · Skin Perfecting BB Cream Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  23. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads warmer

  24. VDL

    A03 Cool Light Medium Beige · Perfect Lasting Foundation

    Likely close Swatch reads warmer · listed cool

  25. Morphe

    F1.30 Cool · Fluidity Full-Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  26. Guerlain

    00N · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  27. Beauty Bakerie

    347 Cool · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed cool

  28. Catrice

    040 Warm Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  29. Urban Decay

    10 · Hydromaniac Glowy Tinted Hydrator Foundation

    Likely close Swatch reads warmer · listed neutral

  30. Cover FX

    N10 · Natural Finish Foundation

    Likely close Swatch reads warmer · listed neutral

  31. La Mer

    23 Warm Vanilla · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads warmer · listed warm

  32. ILIA

    10 Porto Ferro · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads warmer · listed warm

  33. NARS

    Terre Neuve · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads warmer · listed neutral

  34. MAC

    NW20 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  35. Tarte

    16B Fair-Light Beige · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  36. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed cool

  37. Ulta Beauty

    Fair Cool · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads warmer · listed cool

  38. Maybelline

    120 Classic Ivory · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same

  39. Givenchy

    N01 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads warmer · listed neutral

  40. NYX Professional Makeup

    Light Porcelain · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

Closest shade in the other 60 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

  • 12 (lighter)
  • 113 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.