Foundation Shades

Milk Makeup

Medium Beige in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 41% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads cooler than most shades this deep #cf9678
Data
Retailer swatch, January 2021 (how we collect it)

Listed as warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Make Up For Ever Y505Cognac in Matte Velvet Skin Blurring Powder Foundation (likely close). In all, 183 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Make Up For Ever

    Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  2. bareMinerals

    3C Medium · Blemish Rescue Salicylic Acid Loose Powder Foundation

    Likely close Swatch reads about the same · listed cool

  3. Laura Mercier

    5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  4. NYX Professional Makeup

    Medium Buff · Total Control Pro Drop Foundation

    Likely close Swatch reads about the same

  5. Tarte

    Tan Deep · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads about the same

  6. Bobbi Brown

    Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  7. Shiseido

    430 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  8. Koh Gen Do

    302 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  9. rms beauty

    44 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed cool

  10. Armani Beauty

    4 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed olive

  11. Nudestix

    5 Medium · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

  12. Lancôme

    350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  13. Jouer Cosmetics

    Café · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Bite Beauty

    T105 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads about the same · listed warm

  15. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads about the same · listed cool

  16. Milk Makeup

    Bisque · Blur Liquid Matte Foundation

    Likely close Swatch reads about the same · listed cool

  17. Almay

    600 Sand Beige · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  18. ILIA

    Montserrat · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  19. Pretty Vulgar

    Shameless Skin · Cool AF Lava Water Foundation

    Likely close Swatch reads about the same · listed olive

  20. Becca Cosmetics

    3C2 Cassava · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads about the same · listed cool

  21. florence by mills

    LM070 · Like a Light Skin Tint

    Likely close Swatch reads about the same · listed neutral

  22. Wet n Wild

    Classic Beige · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

  23. Dior

    5 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

  24. Cover FX

    N60 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  25. Clinique

    Bountiful Beige · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-cool

  26. Sephora Collection

    12 Chestnut · Make No Mistake Foundation & Concealer Stick

    Likely close Swatch reads about the same · listed olive

  27. Lorac

    13 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed warm

  28. Ulta Beauty

    Tan Neutral · Mineral Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  29. UOMA Beauty

    T2N Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  30. Givenchy

    Y315 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  31. Exa

    340 Koko · High Fidelity Foundation

    Likely close Swatch reads about the same · listed cool

  32. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads warmer · listed warm

  33. Maybelline

    312 Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  34. Tom Ford

    5.5 Bisque · Traceless Foundation Stick

    Likely close Swatch reads about the same

  35. NARS

    Seychelles · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  36. Haus Labs

    250 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  37. KVD Vegan Beauty

    145 Medium · Lock-It Powder Foundation

    Likely close Swatch reads about the same

  38. e.l.f. Cosmetics

    25 Light Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads warmer · listed neutral

  39. Wander Beauty

    Rich · Nude Illusion Liquid Foundation

    Likely close Swatch reads cooler

  40. Antonym

    Dark · Certified Organic Baked Foundation

    Likely close Swatch reads about the same

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.