KVD Vegan Beauty

012 Light in other brands

True Portrait Medium Coverage Shake Foundation · Liquid and cream

Depth: Lighter than 61% of the shades in our data
Undertone: Listed as neutral-cool from its retail listing
Swatch: Reads in between warm and cool #d6ae8b
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Ulta Beauty Light To Medium Neutral in Moisturizing Foundation Stick (likely close). In all, 251 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Ulta Beauty

Light To Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
Armani Beauty

4.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Anastasia Beverly Hills

230N · Luminous Foundation

Likely close Swatch reads about the same · listed cool
It Cosmetics

Neutral Tan · Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Likely close Swatch reads about the same · listed neutral
Il Makiage

212-66015 15 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
MAC

N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Bobbi Brown

Natural · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Origins

220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed warm
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
CoverGirl

M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

Likely close Swatch reads about the same
Too Faced

Sand · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Sephora Collection

29 Golden Honey · Matte Perfection Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Laura Mercier

2W3 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Koh Gen Do

143 · Aqua Foundation

Likely close Swatch reads about the same · listed warm
Physicians Formula

Fair to Light · Silk Foundation Elixir

Likely close Swatch reads about the same
NYX Professional Makeup

Warm Vanilla · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed warm
Tom Ford

6.5 Sable · Traceless Soft Matte Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Kosas

Very Light Neutral 110 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral
Huda Beauty

150G Crème Brulée · #FauxFilter Full Coverage Matte Foundation

Likely close Swatch reads about the same · listed warm
Smith & Cult

240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
Hourglass

Golden Tan · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
Yves Saint Laurent

BD35 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Estée Lauder

1W2 Sand · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed olive
Urban Decay

5.0 · All Nighter Liquid Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F9 · Fast Base Stick Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Make Up For Ever

Y315 · Reboot Active Care Revitalizing Foundation

Likely close Swatch reads about the same · listed neutral
Au Naturale

Biscay · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed neutral-cool
Beauty Bakerie

337 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Lancôme

360 Bisque N · Teint Idole Ultra Longwear Foundation Stick SPF 21

Likely close Swatch reads about the same
bareMinerals

04 Golden Fair · Matte Loose Powder Mineral Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Kevyn Aucoin

06 Medium EF · Foundation Balm

Likely close Swatch reads about the same
Juvia's Place

650 Alexandria · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
VDL

A06 Cool Deep Tan · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in True Portrait Medium Coverage Shake Foundation

010 Light (lighter)
015 Light (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.