Foundation Shades

Tarte

35B medium beige in other brands

face tape foundation · Liquid and cream

Depth
Lighter than 47% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads cooler than most shades this deep #d9987a
Data
Tarte's own website, October 2026 (how we collect it)

The closest shade in another brand is Armani Beauty 7.75 in Power Fabric Longwear High Cover Foundation SPF 25 (likely close). In all, 171 ranges have a likely-close shade and 112 brands have one worth trying.

Closest shade in each brand

The 40 closest of 112 brands. The other 72 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Armani Beauty

    7.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed warm

  2. Maybelline

    312 Golden · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  3. Almay

    600 Sand Beige · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

  4. rms beauty

    44 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads about the same · listed cool

  5. Milk Makeup

    Medium Tan · Flex Foundation Stick

    Likely close Swatch reads about the same · listed neutral

  6. Tom Ford

    7.0 Tawny · Traceless Foundation Stick

    Likely close Swatch reads about the same

  7. Bobbi Brown

    Warm Golden · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  8. Dior

    4 Neutral · Dior Airflash Spray Foundation

    Likely close Swatch reads about the same · listed neutral

  9. Nudestix

    5 Medium · Nudies Tinted Blur Stick

    Likely close Swatch reads about the same · listed warm

  10. Haus Labs

    250 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  11. Koh Gen Do

    302 · Aqua Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  12. bareMinerals

    07 Tan · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

    Likely close Swatch reads about the same · listed cool

  13. Clarins

    109C · Skin Illusion Natural Hydrating Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  14. COOLA

    Golden · Rōsilliance Organic BB+ Cream SPF 30

    Likely close Swatch reads about the same · listed warm

  15. ILIA

    Montserrat · True Skin Serum Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Wander Beauty

    Rich · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same

  17. Shiseido

    430 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads about the same · listed neutral

  18. Laura Mercier

    5W1 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  19. Exa

    340 Koko · High Fidelity Foundation

    Likely close Swatch reads about the same · listed cool

  20. Make Up For Ever

    Y505Cognac · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  21. Ulta Beauty

    Tan Neutral · Mineral Powder Foundation

    Likely close Swatch reads warmer · listed neutral

  22. Cover FX

    P60 · Pressed Mineral Foundation

    Likely close Swatch reads cooler · listed cool

  23. Natasha Denona

    R5 - Medium Rosy · Hy-Glam Serum Foundation

    Likely close Swatch reads about the same · listed cool

  24. Catrice

    027C · Skin Like Tinted Moisturizer

    Likely close Swatch reads warmer · listed cool

  25. Essence

    190 · Foundation Stick

    Likely close Swatch reads about the same

  26. Max Factor

    Light · Miracle Pure Skin Reset 2-in-1 Serum Foundation

    Likely close Swatch reads warmer

  27. NYX Professional Makeup

    Soft Beige · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads warmer · listed cool

  28. L'Oréal

    W6, Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads warmer

  29. W3LL People

    Medium Pink · Narcissist Foundation Stick

    Likely close Swatch reads warmer · listed cool

  30. UOMA Beauty

    T2N Honey Honey · Say What?! Foundation

    Likely close Swatch reads warmer · listed olive

  31. CoverGirl

    115 - Golden Natural · Clean Invisible Foundation

    Likely close Swatch reads about the same · listed warm

  32. KIKO Milano

    7NR Neutral Gold · Love Fusion 24H Moisture Radiant Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. Revlon

    340 Early Tan · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  34. Sephora Collection

    9 Chiffon · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads about the same

  35. Il Makiage

    212-88150 150 · After Party Full Coverage Foundation

    Likely close Swatch reads warmer · listed cool

  36. Tarte

    Tan · BB Tinted Treatment 12-Hour Primer Broad Spectrum SPF 30 Sunscreen

    Likely close Swatch reads warmer

  37. Jouer Cosmetics

    Café · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Becca Cosmetics

    3C2 Cassava · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  39. Lancôme

    350 Dore 10 N · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads warmer

  40. Morphe

    Hint of Cappuccino · Morphe 2 Hint Hint Skin Tint

    Likely close Swatch reads warmer · listed neutral

Closest shade in the other 72 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in face tape foundation

Colours come from Tarte's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.