Foundation Shades

Koh Gen Do

303 in other brands

Aqua Foundation · Liquid and cream

Depth
Lighter than 36% of the shades in our data
Undertone
Listed as neutral-warm from its retail listing
Swatch
Reads cooler than most shades this deep #c48f80
Data
Retailer swatch, January 2021 (how we collect it)

Listed as neutral-warm, but its swatch reads cooler than most shades this deep. Retailer swatches don't always show undertone well, so give the listed undertone more weight.

The closest shade in another brand is Cover FX P50 in Natural Finish Foundation (likely close). In all, 32 ranges have a likely-close shade and 96 brands have one worth trying.

Closest shade in each brand

The 40 closest of 96 brands. The other 56 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Cover FX

    P50 · Natural Finish Foundation

    Likely close Swatch reads about the same · listed cool

  2. Armani Beauty

    2 Light Glow · Crema Nuda Supreme Glow Reviving Tinted Moisturizer

    Likely close Swatch reads about the same · listed cool

  3. Make Up For Ever

    Y445 · Water Blend Face & Body Foundation

    Likely close Swatch reads warmer

  4. Wander Beauty

    Golden Rich · Nude Illusion Liquid Foundation

    Likely close Swatch reads about the same · listed warm

  5. Jouer Cosmetics

    Desert · Essential High Coverage Crème Foundation

    Likely close Swatch reads warmer · listed warm

  6. PÜR

    DP3 Caramel · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads warmer · listed cool

  7. Dior

    5 Neutral · Dior Forever Matte Foundation

    Likely close Swatch reads warmer · listed neutral

  8. Sephora Collection

    10 Tulle · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads warmer

  9. Yves Saint Laurent

    B65 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads warmer · listed neutral

  10. Almay

    700 Warm Beige · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads warmer · listed warm

  11. Lancôme

    08N · SKIN FEELS GOOD Skin Nourishing Foundation

    Likely close Swatch reads warmer · listed neutral

  12. Bite Beauty

    D150 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads warmer · listed warm

  13. Bobbi Brown

    7.5 Warm Walnut · Skin Foundation SPF 15

    Likely close Swatch reads warmer · listed warm

  14. Too Faced

    Ganace · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

    Likely close Swatch reads warmer · listed neutral

  15. Juice Beauty

    16 Natural Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads warmer · listed warm

  16. Shiseido

    450 · Synchro Skin Self-Refreshing Foundation SPF 30

    Likely close Swatch reads warmer

  17. Nudestix

    6 Medium · Nudies Tinted Blur Stick

    Likely close Swatch reads warmer · listed cool

  18. Haus Labs

    200 Light Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed neutral

  19. La Mer

    400 Dusk · The Soft Fluid Long Wear Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  20. Givenchy

    P300 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads warmer · listed cool

  21. Clinique

    Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads much warmer

  22. bareMinerals

    09 Chestnut · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads much warmer · listed neutral-warm

  23. Benefit Cosmetics

    Shade 11 · Hello Happy Soft Blur Foundation

    Likely close Swatch reads warmer · listed neutral

  24. COOLA

    Light/Medium · Rōsilliance Organic BB+ Cream SPF 30

    Worth sampling Swatch reads lighter and warmer

  25. Antonym

    Dark · Skin Esteem Organic Liquid Foundation

    Worth sampling Swatch reads deeper

  26. Origins

    600 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Worth sampling Swatch reads much warmer · listed cool

  27. Exa

    340 Koko · High Fidelity Foundation

    Worth sampling Swatch reads warmer · listed cool

  28. Milani

    Sand · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Worth sampling Swatch reads much warmer

  29. Tom Ford

    5.1 Cool Almond · Traceless Foundation Stick

    Worth sampling Swatch reads lighter and warmer · listed cool

  30. Laura Mercier

    Nutmeg · Silk Crème Moisturizing Photo Edition Foundation

    Worth sampling Swatch reads much warmer · listed neutral

  31. Dermablend

    40N · Flawless Creator Liquid Foundation Drops

    Worth sampling Swatch reads lighter and much warmer · listed neutral-cool

  32. Natasha Denona

    92 WNDeep · Foundation X+

    Worth sampling Swatch reads much warmer · listed neutral-warm

  33. Kevyn Aucoin

    09 Medium EF · The Etherealist Foundation

    Worth sampling Swatch reads lighter and much warmer · listed warm

  34. Au Naturale

    Kapua · Zero Gravity C2P Foundation

    Worth sampling Swatch reads deeper and warmer · listed olive

  35. MAC

    NW30 · Studio Fix Soft Matte Foundation Stick

    Worth sampling Swatch reads much warmer · listed cool

  36. ILIA

    Montserrat · True Skin Serum Foundation

    Worth sampling Swatch reads lighter and much warmer · listed neutral

  37. Estée Lauder

    2C3 Fresco · Double Wear Light Soft Matte Hydra Makeup

    Worth sampling Swatch reads lighter and warmer · listed cool

  38. Lorac

    13 · PRO Soft Focus Longwear Foundation

    Worth sampling Swatch reads much warmer · listed warm

  39. Revlon

    400 Caramel · ColorStay Makeup For Combo/Oily Skin

    Worth sampling Swatch reads much warmer

  40. Pretty Vulgar

    Shameless Skin · Cool AF Lava Water Foundation

    Worth sampling Swatch reads much warmer · listed olive

Closest shade in the other 56 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Aqua Foundation

  • 302 (lighter)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.