Foundation Shades

Ulta Beauty

Fair Cool in other brands

Velvet Veil Minerals Powder Foundation · Powder

Depth
Lighter than 87% of the shades in our data
Undertone
Listed as cool on the brand's website
Swatch
Reads cooler than most shades this deep #e5cac1
Data
Ulta Beauty's own website, October 2026 (how we collect it)

The closest shade in another brand is Josie Maran RG5 Dynamic in Vibrancy Argan Oil Foundation Fluid (likely close). In all, 66 ranges have a likely-close shade and 107 brands have one worth trying.

Closest shade in each brand

The 40 closest of 107 brands. The other 67 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Josie Maran

    RG5 Dynamic · Vibrancy Argan Oil Foundation Fluid

    Likely close Swatch reads about the same · listed neutral

  2. Sephora Collection

    04 Light Porcelain · 10 Hour Wear Perfection Foundation

    Likely close Swatch reads about the same · listed cool

  3. Make Up For Ever

    Y205 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  4. Koh Gen Do

    12 · Aqua Foundation

    Likely close Swatch reads warmer · listed cool

  5. bareMinerals

    01 Opal · COMPLEXION RESCUE Tinted Moisturizer with Hyaluronic Acid and Mineral SPF 30

    Likely close Swatch reads warmer · listed cool

  6. Dr. Jart+

    light to medium skin · Black Label Detox BB Beauty Balm

    Likely close Swatch reads deeper

  7. KVD Vegan Beauty

    110 Fair · Lock-It Powder Foundation

    Likely close Swatch reads deeper

  8. Nudestix

    2 Nude · Tinted Cover Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  9. Natasha Denona

    35R · Transformatte Pore Vanishing Matte Foundation

    Likely close Swatch reads lighter and warmer · listed cool

  10. Jouer Cosmetics

    Ivory · Essential High Coverage Crème Foundation

    Likely close Swatch reads much warmer · listed cool

  11. Haus Labs

    050 Fair · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads warmer · listed warm

  12. Tarte

    Medium · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads lighter and warmer · listed cool

  13. Wet n Wild

    Rose Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads warmer

  14. Estée Lauder

    2C3 Fresco · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads warmer · listed cool

  15. Essence

    20 · Foundation Stick

    Likely close Swatch reads lighter

  16. Yves Saint Laurent

    BR20 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads deeper · listed neutral-cool

  17. Bobbi Brown

    0.75 Ivory · Skin Foundation SPF 15

    Likely close Swatch reads cooler · listed neutral

  18. CoverGirl

    101 - Porcelain · Clean Invisible Foundation

    Likely close Swatch reads about the same

  19. Makeup Revolution

    F5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads deeper and warmer · listed warm

  20. Dior

    3 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads warmer · listed cool

  21. L'Oréal

    Very Light 0.5-2 · True Match Nude Hyaluronic Tinted Serum

    Likely close Swatch reads warmer

  22. Lawless

    Pristine · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed cool

  23. lilah b.

    b original · Marvelous Matte Crème Foundation

    Likely close Swatch reads much warmer · listed cool

  24. ColourPop

    30N Fair · Pretty Fresh Foundation

    Likely close Swatch reads much warmer · listed neutral

  25. Il Makiage

    212-66035 35 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads deeper and much warmer · listed cool

  26. La Mer

    12 Neutral Ivory · The Luminous Lifting Cushion Foundation SPF 20 + Refill

    Likely close Swatch reads lighter and warmer · listed neutral

  27. Wander Beauty

    Light · Nude Illusion Liquid Foundation

    Likely close Swatch reads lighter and warmer

  28. Clarins

    L2C · Double Serum Foundation 2in1 Hybrid Foundation

    Likely close Swatch reads much warmer

  29. Huda Beauty

    100B Milkshake · #FauxFilter Full Coverage Matte Foundation

    Likely close Swatch reads much warmer

  30. Laura Mercier

    Rose Ivory · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads warmer · listed cool

  31. Antonym

    Beige Medium Light · Skin Esteem Organic Liquid Foundation

    Likely close Swatch reads deeper

  32. Givenchy

    N02 · Matissime Velvet Radiant Mattifying Fluid Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  33. Sisley Paris

    00C Swan · Phyto-Teint Nude

    Likely close Swatch reads warmer · listed cool

  34. Charlotte Tilbury

    2 · Magic Foundation

    Likely close Swatch reads much warmer · listed cool

  35. KIKO Milano

    NR0 Neutral Rose · Full Coverage 2-in-1 Foundation & Concealer

    Likely close Swatch reads lighter and much warmer · listed neutral

  36. Tom Ford

    3.5 Ivory Rose · Traceless Soft Matte Foundation

    Likely close Swatch reads much warmer · listed cool

  37. Cover FX

    P20 · Pressed Mineral Foundation

    Likely close Swatch reads lighter · listed cool

  38. UOMA Beauty

    T2C White Pearl · Say What?! Foundation

    Likely close Swatch reads warmer · listed cool

  39. NARS

    Oslo · Soft Matte Complete Foundation

    Likely close Swatch reads lighter and warmer · listed cool

  40. PÜR

    MP1 Ivory Beige · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads much warmer · listed cool

Closest shade in the other 67 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Velvet Veil Minerals Powder Foundation

Colours come from Ulta Beauty's own website, checked October 2026. Test a shade on your jaw in daylight before you buy.