Foundation Shades

Milk Makeup

Golden Tan in other brands

Flex Foundation Stick · Stick

Depth
Lighter than 40% of the shades in our data
Undertone
Listed as warm from its name
Swatch
Reads in between warm and cool #c89776
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Sephora Collection 23 in Clean Glowing Skin Foundation (likely close). In all, 223 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Sephora Collection

    23 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed neutral

  2. ILIA

    12 Kokkini · Super Serum Skin Tint SPF 40 Foundation

    Likely close Swatch reads about the same · listed warm

  3. Tarte

    34H · Maracuja Hydrating Tinted Moisturizer

    Likely close Swatch reads about the same · listed warm

  4. Laura Mercier

    Pecan · Silk Crème Moisturizing Photo Edition Foundation

    Likely close Swatch reads about the same · listed neutral

  5. Shiseido

    360 Citrine · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

    Likely close Swatch reads about the same · listed olive

  6. Estée Lauder

    3N1 Ivory Beige · Double Wear Light Soft Matte Hydra Makeup

    Likely close Swatch reads about the same · listed neutral

  7. Maybelline

    Honey · Super Stay Longwear Liquid Foundation 30Hr Wear

    Likely close Swatch reads about the same

  8. Urban Decay

    6.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  9. Bobbi Brown

    Neutral Golden · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  10. NYX Professional Makeup

    Medium Olive · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed olive

  11. Wet n Wild

    Classic Beige · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  12. Cover FX

    G60 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed warm

  13. e.l.f. Cosmetics

    25 Light Neutral · Soft Glam Satin Foundation

    Likely close Swatch reads about the same · listed neutral

  14. Origins

    500 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  15. Make Up For Ever

    Y415 · Ultra HD Invisible Cover Stick Foundation

    Likely close Swatch reads about the same · listed warm

  16. Clinique

    Voloptuous Vanilla · Chubby in the Nude Foundation Stick

    Likely close Swatch reads about the same · listed neutral-warm

  17. L'Oréal

    Buff Beige · True Match Lumi Healthy Luminous Makeup

    Likely close Swatch reads about the same

  18. NARS

    Malaga · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  19. MAC

    NW20 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed cool

  20. Kevyn Aucoin

    11 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  21. Yves Saint Laurent

    BD65 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  22. Gucci

    280C · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

    Likely close Swatch reads about the same · listed cool

  23. Hourglass

    No. 4 Beige · Veil Fluid Makeup

    Likely close Swatch reads about the same · listed warm

  24. Givenchy

    Y310 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  25. Lancôme

    250 Bisque W · Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    Likely close Swatch reads about the same

  26. Il Makiage

    212-66100 100 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  27. Guerlain

    05C · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed cool

  28. CoverGirl

    M60 Natural Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  29. Armani Beauty

    8 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  30. Dermablend

    35W Tawny Beige · Cover Creme Full Coverage Foundation

    Likely close Swatch reads about the same · listed warm

  31. Natasha Denona

    85 Wdark · Foundation X+

    Likely close Swatch reads about the same · listed warm

  32. KVD Vegan Beauty

    048 Medium · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  33. Perricone MD

    Beige · No Makeup Foundation Serum Broad Spectrum SPF 20

    Likely close Swatch reads about the same

  34. Too Faced

    Warm Sand · Born This Way Pressed Powder Foundation

    Likely close Swatch reads about the same · listed warm

  35. Almay

    500 Deep Like Me · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads about the same

  36. Physicians Formula

    Light to Medium · Silk Foundation Elixir

    Likely close Swatch reads about the same

  37. Haus Labs

    300 Medium · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  38. Huda Beauty

    455R · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed cool

  39. Ulta Beauty

    Light · Moisturizing Foundation Stick

    Likely close Swatch reads about the same

  40. Exa

    280 Mac · High Fidelity Foundation

    Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flex Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.