It Cosmetics

Tan in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 34% of the shades in our data
Undertone: Not listed
Swatch: Reads in between warm and cool #c18f67
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Exa 270 Rebecca in High Fidelity Foundation (likely close). In all, 203 ranges have a likely-close shade and 106 brands have one worth trying.

Closest shade in each brand

The 40 closest of 106 brands. The other 66 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Exa

270 Rebecca · High Fidelity Foundation

Likely close Swatch reads about the same
Gucci

360W · Fluide De Beauté Fini Naturel - Natural Finish Fluid Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Sand · Conceal + Perfect 2-in-1 Foundation + Concealer

Likely close Swatch reads about the same · listed warm
MAC

NC40 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed warm
surratt beauty

10 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
VDL

V07 Cool Undertone · Perfect Lasting Foundation

Likely close Swatch reads about the same · listed cool
Beauty Bakerie

323 Warm · InstaBake Aqua Glass Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Butterscotch · Born This Way Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
PÜR

TN3 Sand · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
L.A. Girl

Medium Beige · Pro.Matte Foundation

Likely close Swatch reads about the same
Morphe

F3.10 Warm · Fluidity Full-Coverage Foundation

Likely close Swatch reads about the same · listed warm
Perricone MD

Nude · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Wet n Wild

Caramel · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Sephora Collection

53.5 N · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed neutral
Lorac

16 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

41 · Hydromaniac Glowy Tinted Hydrator Foundation

Likely close Swatch reads about the same · listed neutral
bareMinerals

24.5 Maple · BarePRO 24 hour Longwear Liquid Foundation with Mineral SPF 20

Likely close Swatch reads about the same · listed cool
L'Oréal

Sun Beige · True Match Lumi Healthy Luminous Makeup

Likely close Swatch reads about the same
Makeup Revolution

F10.2 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

450 Suede N · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed neutral
Pat McGrath Labs

17 Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed neutral-warm
Kevyn Aucoin

13 Deep EF · Foundation Balm

Likely close Swatch reads about the same
Guerlain

055W · L'Essentiel Natural Longwear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
It Cosmetics

39 Tan Neutral · Your Skin But Better Foundation + Skincare

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

4 Medium Neutral · Halo Glow Liquid Filter

Likely close Swatch reads about the same · listed neutral
Armani Beauty

8.5 · Neo Nude Foundation

Likely close Swatch reads about the same · listed warm
Clinique

WN 76 Toasted Wheat · Beyond Perfecting Foundation + Concealer

Likely close Swatch reads about the same · listed neutral-cool
Ulta Beauty

Medium To Tan Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
CoverGirl

610 Rich/Deep · Clean Fresh Skin Milk Foundation

Likely close Swatch reads about the same
Tarte

42G tan golden · face tape foundation

Likely close Swatch reads about the same · listed olive
The Ordinary

3.1 Y · Serum Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

420 · Pro Filt'r Hydrating Longwear Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

3.2 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed neutral
Becca Cosmetics

Amber · Skin Love Weightless Blur Foundation

Likely close Swatch reads about the same · listed neutral
BLK/OPL

Rich Caramel · TRUE COLOR Mineral Matte Crème Powder Foundation SPF 15

Likely close Swatch reads about the same
NYX Professional Makeup

Camel · Born To Glow Naturally Radiant Foundation

Likely close Swatch reads about the same · listed cool
Estée Lauder

5W1 Bronze · Double Wear Light Soft Matte Hydra Makeup

Likely close Swatch reads about the same · listed warm
jane iredale

Velvet · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads warmer · listed warm
Essence

80 Cool Chai · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

057 Tan · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-warm

Closest shade in the other 66 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Rich (lighter)
Rich Honey (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.