It Cosmetics

Neutral Medium in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth: Lighter than 60% of the shades in our data
Undertone: Listed as neutral from its name
Swatch: Reads in between warm and cool #d8ac88
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is It Cosmetics Medium Tan in Bye Bye Lines Sheer Liquid Foundation (likely close). In all, 266 ranges have a likely-close shade and 105 brands have one worth trying.

Closest shade in each brand

The 40 closest of 105 brands. The other 65 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

It Cosmetics

Medium Tan · Bye Bye Lines Sheer Liquid Foundation

Likely close Swatch reads about the same · listed warm
bareMinerals

06 Ginger · Complexion Rescue Hydrating Foundation Stick Broad Spectrum SPF 25

Likely close Swatch reads about the same · listed warm
Il Makiage

212-66015 15 · Woke Up Like This Flawless Base Foundation

Likely close Swatch reads about the same · listed warm
NARS

Annapurna · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

Likely close Swatch reads about the same · listed olive
Sephora Collection

30 Sand · MicroSmooth Baked Powder Foundation

Likely close Swatch reads about the same
Kosas

04 Tone · Tinted Face Oil Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

7 Medium · Light Wonder Foundation

Likely close Swatch reads about the same · listed neutral
MAC

N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

Likely close Swatch reads about the same · listed neutral
Laura Mercier

2W3 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

Likely close Swatch reads about the same · listed warm
Exa

380 Alyssa · High Fidelity Foundation

Likely close Swatch reads about the same · listed warm
Tarte

27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
Smith & Cult

220 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

Likely close Swatch reads about the same · listed neutral
PÜR

MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

Likely close Swatch reads about the same · listed warm
Essence

10 Cool Porcelain · Pretty Natural Hydrating Foundation

Likely close Swatch reads about the same · listed cool
Dermablend

20W Cashew Beige · Cover Creme Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

20CP · Stay Naked Weightless Liquid Foundation

Likely close Swatch reads about the same · listed cool
Hourglass

Honey · Illusion Hyaluronic Skin Tint

Likely close Swatch reads about the same · listed warm
La Mer

350 Honey · The Soft Fluid Long Wear Foundation SPF 20

Likely close Swatch reads about the same · listed warm
Clinique

WN 38 Stone · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

Likely close Swatch reads about the same
Lancôme

350 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed cool
Anastasia Beverly Hills

230N · Luminous Foundation

Likely close Swatch reads about the same · listed cool
KVD Vegan Beauty

012 Light · True Portrait Medium Coverage Shake Foundation

Likely close Swatch reads about the same · listed neutral-cool
Huda Beauty

410G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
Origins

410 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

Likely close Swatch reads about the same · listed cool
Perricone MD

Ivory · No Makeup Foundation Serum Broad Spectrum SPF 20

Likely close Swatch reads about the same
Jouer Cosmetics

Golden Sand · Essential High Coverage Crème Foundation

Likely close Swatch reads about the same · listed warm
Wet n Wild

Bronze Beige · PhotoFocus Liquid Foundation

Likely close Swatch reads about the same
Amorepacific

204 Light/Medium Yellow · Color Control Cushion Compact Broad Spectrum SPF 50+

Likely close Swatch reads about the same · listed warm
Lawless

Arizona · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed warm
Too Faced

Warm Beige · Peach Perfect Comfort Matte Foundation – Peaches and Cream Collection

Likely close Swatch reads about the same · listed warm
Fenty Beauty

240 · Pro Filt'r Soft Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Pat McGrath Labs

14 Light Medium · Sublime Perfection Foundation

Likely close Swatch reads about the same · listed olive
Tom Ford

1.4 Bone · Traceless Foundation Stick

Likely close Swatch reads about the same
Makeup Revolution

F10 · Conceal & Hydrate Foundation

Likely close Swatch reads about the same · listed warm
Armani Beauty

4.5 · Power Fabric Longwear High Cover Foundation SPF 25

Likely close Swatch reads about the same · listed warm
Estée Lauder

3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

Likely close Swatch reads about the same · listed warm
Ulta Beauty

Light To Medium Neutral · Moisturizing Foundation Stick

Likely close Swatch reads about the same · listed neutral
Yves Saint Laurent

BD30 · All Hours Longwear Natural Matte Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Beige · Skin Long-Wear Weightless Foundation SPF 15

Likely close Swatch reads about the same · listed neutral
e.l.f. Cosmetics

23 Light Cool · Soft Glam Satin Foundation

Likely close Swatch reads about the same · listed cool

Closest shade in the other 65 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

Light Medium (lighter)
Neutral Tan (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.