Foundation Shades

Ulta Beauty

Light To Medium Neutral in other brands

Moisturizing Foundation Stick · Stick

Depth
Lighter than 63% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads in between warm and cool #d8b08d
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 4.5 in Luminous Silk Perfect Glow Flawless Oil-Free Foundation (likely close). In all, 251 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Armani Beauty

    4.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed neutral

  2. KVD Vegan Beauty

    012 Light · True Portrait Medium Coverage Shake Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  3. PÜR

    MN5 Golden Medium · 4-in-1 Pressed Mineral Powder Foundation SPF 15

    Likely close Swatch reads about the same · listed warm

  4. Origins

    220 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed warm

  5. NYX Professional Makeup

    Warm Vanilla · Born To Glow Naturally Radiant Foundation

    Likely close Swatch reads about the same · listed warm

  6. It Cosmetics

    Light · Bye Bye Foundation Powder

    Likely close Swatch reads about the same · listed neutral

  7. MAC

    N6.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  8. NARS

    M1.5 Vallauris · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads about the same · listed cool

  9. Kosas

    Very Light Neutral 110 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

  10. Clinique

    Matte Medium · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

  11. Il Makiage

    212-66015 15 · Woke Up Like This Flawless Base Foundation

    Likely close Swatch reads about the same · listed warm

  12. Koh Gen Do

    143 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

  13. Physicians Formula

    Fair to Light · Silk Foundation Elixir

    Likely close Swatch reads about the same

  14. Too Faced

    Almond · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

  15. beautyblender

    2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

  16. Bobbi Brown

    Natural · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  17. Anastasia Beverly Hills

    230N · Luminous Foundation

    Likely close Swatch reads about the same · listed cool

  18. Tarte

    27S Light-Medium Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed warm

  19. Smith & Cult

    240 Neutral · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Laura Mercier

    2W3 · Tinted Moisturizer Broad Spectrum SPF 20 - Oil Free

    Likely close Swatch reads about the same · listed warm

  21. Lancôme

    220 Buff C · Teint Idole Ultra Wear 24H Long Wear Foundation

    Likely close Swatch reads about the same · listed cool

  22. Guerlain

    035N · L'Essentiel Natural Longwear Foundation SPF 20

    Likely close Swatch reads about the same · listed neutral

  23. Hourglass

    Golden Tan · Illusion Hyaluronic Skin Tint

    Likely close Swatch reads about the same · listed warm

  24. Huda Beauty

    340G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed warm

  25. Estée Lauder

    3W1 Tawny · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed warm

  26. Kevyn Aucoin

    06 Medium EF · Foundation Balm

    Likely close Swatch reads about the same

  27. VDL

    V04.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  28. Beauty Bakerie

    337 Warm · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed warm

  29. Fenty Beauty

    175 · Pro Filt'r Soft Matte Longwear Foundation

    Likely close Swatch reads about the same

  30. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  31. Essence

    10 Cool Porcelain · Pretty Natural Hydrating Foundation

    Likely close Swatch reads about the same · listed cool

  32. Urban Decay

    50NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

  33. Cover FX

    40 G+ · Power Play Foundation

    Likely close Swatch reads about the same · listed olive

  34. Yves Saint Laurent

    BD35 · All Hours Longwear Natural Matte Foundation

    Likely close Swatch reads about the same · listed warm

  35. Juvia's Place

    650 Alexandria · I Am Magic Foundation

    Likely close Swatch reads about the same · listed neutral

  36. CoverGirl

    M90 Perfect Beige · TruBlend Matte Made Liquid Foundation

    Likely close Swatch reads about the same

  37. bareMinerals

    06 Ginger · COMPLEXION RESCUE Hydrating Foundation Stick with Mineral SPF 25

    Likely close Swatch reads about the same · listed warm

  38. Charlotte Tilbury

    7 Medium · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  39. Benefit Cosmetics

    5 Shade Medium Neutral Warm · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral-warm

  40. Jouer Cosmetics

    Golden Sand · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Moisturizing Foundation Stick

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.