It Cosmetics

Light Medium in other brands

Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth

Lighter than 71% of the shades in our data

Undertone

Not listed

Swatch

Reads in between warm and cool #e2b693

Data

Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Fenty Beauty 230 in Pro Filt'r Hydrating Longwear Foundation (likely close). In all, 263 ranges have a likely-close shade and 103 brands have one worth trying.

Closest shade in each brand

The 40 closest of 103 brands. The other 63 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

1. Fenty Beauty

   230 · Pro Filt'r Hydrating Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

2. Shiseido

   250 Sand · Synchro Skin Self-Refreshing Custom Finish Powder Foundation

   Likely close Swatch reads about the same · listed warm

3. Lancôme

   310 Bisque C · Teint Idole Ultra Wear 24H Long Wear Foundation

   Likely close Swatch reads about the same · listed cool

4. Morphe

   F1.110 Cool · Fluidity Full-Coverage Foundation

   Likely close Swatch reads about the same · listed cool

5. Ulta Beauty

   Light Cool · Youthful Glow Foundation Serum Drops

   Likely close Swatch reads about the same · listed cool

6. ZOEVA

   110N Creative · Authentik Skin Natural Luminous Foundation

   Likely close Swatch reads about the same · listed warm

7. bareMinerals

   15.5 Butterscotch · BAREPRO Longwear Powder Foundation

   Likely close Swatch reads about the same · listed neutral-warm

8. L'Oréal

   Soft Ivory/Classic Ivory · True Match Lumi Healthy Luminous Makeup

   Likely close Swatch reads about the same

9. NARS

   M1.2 Patagonia · Natural Radiant Longwear Foundation

   Likely close Swatch reads about the same · listed neutral

10. Wet n Wild

    Soft Ivory · PhotoFocus Liquid Foundation

    Likely close Swatch reads about the same

11. CoverGirl

    570 Medium/Tan · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

12. Bobbi Brown

    Beige · Skin Foundation Stick

    Likely close Swatch reads about the same · listed neutral

13. It Cosmetics

    22 Light Neutral · Your Skin But Better Foundation + Skincare

    Likely close Swatch reads about the same · listed neutral

14. Natasha Denona

    55Wr · Foundation X+

    Likely close Swatch reads about the same · listed neutral

15. Makeup Revolution

    F3.5 · Conceal & Define Full Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

16. Estée Lauder

    1N0 Porcelain · Double Wear Stay-in-Place Makeup

    Likely close Swatch reads about the same · listed neutral

17. Flower Beauty

    M1 Natural Beige · Light Illusion Liquid Foundation

    Likely close Swatch reads about the same

18. Tarte

    34N Medium Neutral · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed neutral

19. Urban Decay

    50NN · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads about the same · listed neutral

20. Cover FX

    1 G Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed warm

21. Beauty Bakerie

    341 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads about the same · listed neutral-warm

22. surratt beauty

    4 Surreal Skin · Surreal Skin Foundation Wand

    Likely close Swatch reads about the same · listed warm

23. Givenchy

    Y205 · Teint Couture Everwear 24H Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

24. VDL

    V04.5 Cool Undertone · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

25. Dior

    4 Warm · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed warm

26. Exa

    520 Joshua · High Fidelity Foundation

    Likely close Swatch reads about the same

27. Armani Beauty

    5.1 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed cool

28. beautyblender

    2.50 Neutral · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads about the same · listed neutral

29. MAC

    NW33 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed neutral

30. jane iredale

    Honey Bronze · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads about the same · listed cool

31. Clinique

    Matte Medium · Superpowder Double Face Makeup

    Likely close Swatch reads about the same

32. Almay

    200 Buff · Clear Complexion Make Myself Clear Makeup

    Likely close Swatch reads about the same

33. Sephora Collection

    15.5 N · Best Skin Ever Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

34. Juice Beauty

    17 Medium Tan · PHYTO-PIGMENTS Flawless Serum Foundation

    Likely close Swatch reads about the same · listed neutral

35. Rare Beauty

    180W · Liquid Touch Weightless Foundation

    Likely close Swatch reads about the same · listed warm

36. Too Faced

    Almond · Born This Way Foundation

    Likely close Swatch reads about the same · listed warm

37. Huda Beauty

    405N · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads about the same · listed neutral

38. Laura Mercier

    Ecru · Flawless Fusion Ultra-Longwear Foundation

    Likely close Swatch reads about the same · listed cool

39. Kosas

    Light Neutral 140 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed neutral

40. UOMA Beauty

    T2W Fair Lady · Say What?! Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 63 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

• Amorepacific 104 Light/Medium Pink
• Anastasia Beverly Hills 240N
• Antonym Beige Light
• Au Naturale Lucerne
• Becca Cosmetics 1N3 Cashmere
• Benefit Cosmetics 5 Shade Medium Neutral Warm
• Bite Beauty M70
• boscia Manhattan Beach
• Burt's Bees Natural Beige
• Catrice 025 Warm Oat
• Charlotte Tilbury 5 COOL
• ColourPop 80W Medium
• COOLA Golden
• Dermablend 30W Bisque
• Dose Of Colors 114 Light
• Dr. Dennis Gross Skincare Medium/Deep
• Dr. Jart+ Light
• e.l.f. Cosmetics 0 Fair Neutral Warm
• Elcie Cosmetics Cameo
• Essence 10 Cool Porcelain
• florence by mills F020
• Gucci 160N
• Guerlain 04C
• Haus Labs 120 Light
• Hourglass Honey
• Hynt Beauty Sand
• Il Makiage 212-66015 15
• ILIA Catalina
• J.Cat Beauty Natural
• Josie Maran RG30 Mystical
• Jouer Cosmetics Golden Sand
• Juvia's Place 610 Cebu
• Kevyn Aucoin 06 Medium EF
• Koh Gen Do 143
• KVD Vegan Beauty 015 Light
• L.A. Girl Bisque
• La Mer 330 Tan
• Lawless Arizona
• lilah b. b natural
• Lorac 02
• Make Up For Ever Y375Golden
• Maybelline Sun Beige
• Milani Buff
• Milk Makeup Light Sand
• Nudestix 4 Nude
• NYX Professional Makeup Vanilla
• Ofra Cosmetics 4.25
• Origins 220
• Pacifica 32WL Warm Light
• Pat McGrath Labs 14 Light Medium
• Perricone MD Ivory
• Physicians Formula Fair to Light
• PÜR MN5 Golden Medium
• Revlon 320 True Beige
• rms beauty 11.5
• Smashbox 0.2
• Smith & Cult 240 Neutral
• The Ordinary 2.1 Y
• Tom Ford 2.7 Vellum
• W3LL People Fair Golden
• Wander Beauty Fair Light
• Winky Lux Medium
• Yves Saint Laurent BD30

Filter every range in the shade finder

Next to it in Bye Bye Foundation Oil-Free Matte Full Coverage Moisturizer with SPF 50+

• Medium Tan (lighter)
• Neutral Medium (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.