Foundation Shades

It Cosmetics

Neutral Medium in other brands

Bye Bye Foundation Full Coverage Moisturizer with SPF 50+ · Liquid and cream

Depth
Lighter than 72% of the shades in our data
Undertone
Listed as neutral from its name
Swatch
Reads cooler than most shades this deep #f2b09a
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Milani Creamy Vanilla in Conceal + Perfect Smooth Finish Cream-To-Powder Foundation (likely close). In all, 51 ranges have a likely-close shade and 97 brands have one worth trying.

Closest shade in each brand

The 40 closest of 97 brands. The other 57 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Milani

    Creamy Vanilla · Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Likely close Swatch reads about the same

  2. Cover FX

    1 P Medium · Custom Cover Drops

    Likely close Swatch reads about the same · listed cool

  3. Clinique

    42 Neutral · Superbalanced Makeup

    Likely close Swatch reads about the same · listed neutral

  4. Make Up For Ever

    R370 · Matte Velvet Skin Blurring Powder Foundation

    Likely close Swatch reads about the same · listed cool

  5. Revlon

    220 Natural Beige · ColorStay Makeup For Combo/Oily Skin

    Likely close Swatch reads about the same

  6. Bite Beauty

    M60 · Changemaker Supercharged Micellar Foundation

    Likely close Swatch reads warmer · listed warm

  7. bareMinerals

    7.5 Shell · BAREPRO Performance Wear Liquid Foundation Broad Spectrum SPF 20

    Likely close Swatch reads about the same · listed cool

  8. Tom Ford

    1.5 Cream · Traceless Foundation Stick

    Likely close Swatch reads warmer

  9. L'Oréal

    C3, Light Medium · True Match Super-Blendable Foundation

    Likely close Swatch reads about the same

  10. Tarte

    22B light beige · face tape foundation

    Likely close Swatch reads warmer · listed cool

  11. Armani Beauty

    4.75 · Power Fabric Longwear High Cover Foundation SPF 25

    Likely close Swatch reads warmer · listed cool

  12. Lawless

    Mirage · Woke Up Like This Flawless Finish Foundation

    Likely close Swatch reads about the same · listed neutral-warm

  13. Kevyn Aucoin

    07 ST · Stripped Nude Skin Tint

    Likely close Swatch reads warmer

  14. MAC

    NW30 · Studio Waterweight SPF 30 Foundation

    Likely close Swatch reads deeper · listed cool

  15. Hourglass

    Vanilla · Immaculate Liquid Powder Foundation

    Likely close Swatch reads about the same · listed cool

  16. Ulta Beauty

    Tan Cool · Mineral Powder Foundation

    Likely close Swatch reads warmer · listed cool

  17. rms beauty

    22 · "Un" Cover-Up Cream Foundation

    Likely close Swatch reads warmer · listed warm

  18. Bobbi Brown

    Ivory · Skin Long-Wear Weightless Foundation SPF 15

    Likely close Swatch reads warmer · listed cool

  19. Nudestix

    3 Light · Nudies Tinted Blur Stick

    Likely close Swatch reads deeper and warmer · listed warm

  20. Pat McGrath Labs

    12 Light Medium · Sublime Perfection Foundation

    Likely close Swatch reads warmer · listed cool

  21. PÜR

    Blush Porcelain · 4-In-1 Foundation Stick

    Likely close Swatch reads about the same · listed cool

  22. Maybelline

    242 Light Honey · Fit Me Matte + Poreless Liquid Foundation

    Likely close Swatch reads deeper

  23. Dior

    2 Warm Peach · Dior Forever Matte Foundation

    Likely close Swatch reads warmer · listed warm

  24. It Cosmetics

    Transforming Porcelain Beige · Bye Bye Redness Neutralizing Color-Correcting Cream

    Likely close Swatch reads about the same

  25. Smith & Cult

    180 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads warmer · listed cool

  26. KVD Vegan Beauty

    46 Light C · Lock-It Foundation

    Likely close Swatch reads warmer · listed cool

  27. Milk Makeup

    Light · Blur Liquid Matte Foundation

    Likely close Swatch reads warmer · listed cool

  28. Sephora Collection

    9 · Clean Glowing Skin Foundation

    Likely close Swatch reads about the same · listed cool

  29. Haus Labs

    160 Light · Triclone Skin Tech Medium Coverage Foundation

    Likely close Swatch reads deeper and warmer · listed neutral

  30. Becca Cosmetics

    2C1 Bisque · Ultimate Coverage 24 Hour Foundation

    Likely close Swatch reads warmer · listed cool

  31. NARS

    L3.25 Lima · Light Reflecting Advanced Skincare Foundation

    Likely close Swatch reads warmer · listed neutral

  32. UOMA Beauty

    T2C Honey Honey · Say What?! Foundation

    Likely close Swatch reads about the same · listed olive

  33. CoverGirl

    215 Natural Ivory · Olay Simply Ageless Foundation

    Worth sampling Swatch reads warmer

  34. Laura Mercier

    Ecru · Silk Crème Moisturizing Photo Edition Foundation

    Worth sampling Swatch reads warmer · listed cool

  35. Natasha Denona

    N6 - Light Medium Neutral · Hy-Glam Serum Foundation

    Worth sampling Swatch reads warmer · listed neutral

  36. Rare Beauty

    160C · Liquid Touch Weightless Foundation

    Worth sampling Swatch reads lighter and warmer · listed cool

  37. W3LL People

    Tan · Bio Base Pressed Foundation

    Worth sampling Swatch reads deeper and warmer · listed neutral

  38. Huda Beauty

    335B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Worth sampling Swatch reads lighter · listed cool

  39. Givenchy

    P200 · Teint Couture Everwear 24H Foundation SPF 20

    Worth sampling Swatch reads much warmer · listed cool

  40. Exa

    430 Dana · High Fidelity Foundation

    Worth sampling Swatch reads deeper and warmer

Closest shade in the other 57 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Bye Bye Foundation Full Coverage Moisturizer with SPF 50+

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.