Foundation Shades

e.l.f. Cosmetics

Alabaster in other brands

Flawless Finish Foundation · Liquid and cream

Depth
Lighter than 62% of the shades in our data
Undertone
Listed as warm from its retail listing
Swatch
Reads in between warm and cool #d2b097
Data
Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Charlotte Tilbury 3 in Magic Foundation (likely close). In all, 189 ranges have a likely-close shade and 104 brands have one worth trying.

Closest shade in each brand

The 40 closest of 104 brands. The other 64 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. Charlotte Tilbury

    3 · Magic Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  2. Jouer Cosmetics

    Cashmere · Essential High Coverage Crème Foundation

    Likely close Swatch reads about the same · listed warm

  3. Armani Beauty

    3.5 · Luminous Silk Perfect Glow Flawless Oil-Free Foundation

    Likely close Swatch reads about the same · listed olive

  4. Wet n Wild

    Shell Ivory · Photo Focus Dewy Foundation

    Likely close Swatch reads about the same

  5. Benefit Cosmetics

    Shade 4 Medium Neutral · Hello Happy Flawless Brightening Foundation SPF 15

    Likely close Swatch reads about the same · listed neutral

  6. bareMinerals

    Medium · Prime Time BB Tinted Primer Broad Spectrum SPF 30

    Likely close Swatch reads about the same

  7. Guerlain

    02W · Lingerie De Peau Natural Perfection Foundation SPF 20

    Likely close Swatch reads about the same · listed warm

  8. Sephora Collection

    24 Warm Beige · Matte Perfection Powder Foundation

    Likely close Swatch reads about the same · listed warm

  9. Tom Ford

    5.1 Cool Almond · Traceless Soft Matte Foundation

    Likely close Swatch reads about the same · listed cool

  10. Givenchy

    C110 · Teint Couture City Balm Radiant Perfecting Skin Tint SPF 25

    Likely close Swatch reads about the same · listed cool

  11. NYX Professional Makeup

    Light · Can't Stop Won't Stop Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Dermablend

    10N · Flawless Creator Liquid Foundation Drops

    Likely close Swatch reads about the same · listed cool

  13. Yves Saint Laurent

    B10 · Touche Eclat Le Teint Radiant Liquid Foundation

    Likely close Swatch reads about the same · listed neutral

  14. It Cosmetics

    Medium · CC+ Cream Oil-Free Matte with SPF 40

    Likely close Swatch reads about the same · listed warm

  15. MAC

    N4.5 · Studio Fix Fluid SPF 15 24HR Matte Foundation + Oil Control

    Likely close Swatch reads about the same · listed neutral

  16. lilah b.

    b natural · Marvelous Matte Crème Foundation

    Likely close Swatch reads about the same · listed neutral-cool

  17. PÜR

    TN1 Latte · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads about the same · listed neutral

  18. Ulta Beauty

    Fair To Light Neutral · Youthful Glow Foundation Serum Drops

    Likely close Swatch reads about the same · listed neutral

  19. Lorac

    02 · PRO Soft Focus Longwear Foundation

    Likely close Swatch reads about the same · listed neutral

  20. Tarte

    Tan · Amazonian Clay BB Tinted Moisturizer Broad Spectrum SPF 20 Sunscreen

    Likely close Swatch reads about the same · listed warm

  21. Kevyn Aucoin

    02 Light EF · The Etherealist Foundation

    Likely close Swatch reads about the same · listed warm

  22. Too Faced

    Swan · Born This Way Foundation

    Likely close Swatch reads about the same · listed neutral

  23. Make Up For Ever

    R230 · Reboot Active Care Revitalizing Foundation

    Likely close Swatch reads about the same · listed cool

  24. L'Oréal

    104.5 Nude Buff · Infallible Pro-Matte Liquid Longwear Foundation

    Likely close Swatch reads about the same

  25. Estée Lauder

    2N2 Buff · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads warmer · listed neutral-warm

  26. CoverGirl

    Fair Ivory · Simply Ageless 3-In-1 Liquid Foundation

    Likely close Swatch reads about the same

  27. Cover FX

    N20 · Natural Finish Foundation

    Likely close Swatch reads cooler · listed neutral

  28. Natasha Denona

    48 WMedium · Foundation X+

    Likely close Swatch reads cooler · listed warm

  29. Laura Mercier

    0N1 · Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed neutral

  30. Dior

    3 Warm Olive · Dior Forever Matte Foundation

    Likely close Swatch reads about the same · listed olive

  31. NARS

    Groenland · Pure Radiant Tinted Moisturizer Broad Spectrum SPF 30

    Likely close Swatch reads about the same · listed warm

  32. Urban Decay

    1.5 · All Nighter Liquid Full Coverage Foundation

    Likely close Swatch reads about the same · listed cool

  33. e.l.f. Cosmetics

    3 Light/Medium Cool · Halo Glow Liquid Filter

    Likely close Swatch reads about the same · listed cool

  34. Exa

    390 Allie · High Fidelity Foundation

    Likely close Swatch reads about the same · listed warm

  35. Kosas

    Very Light Cool 120 · Revealer Skin-Improving Foundation SPF 25

    Likely close Swatch reads about the same · listed cool

  36. Origins

    300 · Pretty in Bloom SPF 20 Flower-Infused Long-Wear Foundation

    Likely close Swatch reads about the same · listed cool

  37. Clinique

    Light Medium · Moisture Surge CC Cream Hydrating Colour Corrector Broad Spectrum SPF 30

    Likely close Swatch reads cooler

  38. Au Naturale

    Lucerne · Zero Gravity C2P Foundation

    Likely close Swatch reads about the same · listed neutral

  39. ColourPop

    85N Medium · Pretty Fresh Foundation

    Likely close Swatch reads cooler · listed neutral

  40. Koh Gen Do

    143 · Aqua Foundation

    Likely close Swatch reads about the same · listed warm

Closest shade in the other 64 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Flawless Finish Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.