Fenty Beauty

250 in other brands

Pro Filt'r Hydrating Longwear Foundation · Liquid and cream

Depth: Lighter than 66% of the shades in our data
Undertone: Listed as warm from its retail listing
Swatch: Reads warmer than most shades this deep #e3b07c
Data: Retailer swatch, January 2021 (how we collect it)

The closest shade in another brand is Armani Beauty 4 in Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20 (likely close). In all, 195 ranges have a likely-close shade and 102 brands have one worth trying.

Closest shade in each brand

The 40 closest of 102 brands. The other 62 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

Armani Beauty

4 · Designer Lift Smoothing Firming Full Coverage Foundation with SPF 20

Likely close Swatch reads about the same · listed warm
Laura Mercier

Latte · Flawless Lumière Radiance-Perfecting Foundation

Likely close Swatch reads about the same · listed neutral
Dose Of Colors

118 Light Medium · Meet Your Hue Foundation

Likely close Swatch reads about the same · listed warm
beautyblender

3.50 Warm · Bounce Liquid Whip Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Urban Decay

60WY · Stay Naked The Fix Powder Foundation

Likely close Swatch reads about the same · listed warm
Bobbi Brown

Natural Tan · Skin Foundation Stick

Likely close Swatch reads about the same · listed olive
Ulta Beauty

Light Warm · Adjustable Coverage Foundation

Likely close Swatch reads about the same · listed warm
Au Naturale

Honey · Zero Gravity C2P Foundation

Likely close Swatch reads about the same · listed olive
Rare Beauty

280N · Liquid Touch Weightless Foundation

Likely close Swatch reads about the same · listed olive
jane iredale

Latte · PurePressed Base Mineral Foundation Refill

Likely close Swatch reads about the same · listed warm
Huda Beauty

310G · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

Likely close Swatch reads about the same · listed warm
bareMinerals

18 Medium Tan · ORIGINAL Liquid Mineral Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed neutral-cool
NARS

M3.5 Vanuatu · Natural Radiant Longwear Foundation

Likely close Swatch reads about the same · listed warm
MAC

NC45 · Studio Fix Powder Plus Foundation

Likely close Swatch reads about the same · listed warm
ZOEVA

200W Geniune · Authentik Skin Natural Luminous Foundation

Likely close Swatch reads about the same · listed warm
Sephora Collection

22 P · Best Skin Ever Liquid Foundation

Likely close Swatch reads about the same · listed cool
Tarte

38S Medium-Tan Sand · Babassu Foundcealer Skincare Foundation Broad Spectrum SPF 20

Likely close Swatch reads about the same · listed warm
It Cosmetics

Neutral Medium · Bye Bye Foundation Powder

Likely close Swatch reads about the same · listed neutral
Benefit Cosmetics

Shade 5 · Hello Happy Air Stick Foundation SPF 20

Likely close Swatch reads about the same · listed neutral-warm
Pacifica

25WM Warm Medium · Alight Clean Foundation

Likely close Swatch reads about the same · listed warm
e.l.f. Cosmetics

Tan · Flawless Finish Foundation

Likely close Swatch reads about the same · listed cool
Hynt Beauty

Bronzed Beige · Encore Pressed Powder Foundation

Likely close Swatch reads about the same · listed warm
Makeup Revolution

F10 · Conceal & Define Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Dermablend

30N Camel · Smooth Liquid Camo Foundation

Likely close Swatch reads about the same · listed neutral
Wet n Wild

Vanilla Beige · PhotoFocus Stick Foundation

Likely close Swatch reads about the same
Clinique

WN 38 Stone · Even Better Glow Light Reflecting Makeup Broad Spectrum SPF 15

Likely close Swatch reads about the same · listed neutral-warm
Estée Lauder

5W2 Rich Caramel · Double Wear Stay In Place Matte Powder Foundation

Likely close Swatch reads about the same · listed warm
Smashbox

1.05 · Studio Skin 24 Hour Full Coverage Waterproof Foundation

Likely close Swatch reads about the same · listed olive
Kosas

Light Medium Neutral Warm 190 · Revealer Skin-Improving Foundation SPF 25

Likely close Swatch reads about the same · listed neutral-warm
Too Faced

Golden Beige · Born This Way Undetectable Medium-to-Full Coverage Foundation

Likely close Swatch reads about the same · listed warm
Milani

Warm Beige · Screen Queen Foundation

Likely close Swatch reads about the same · listed warm
Charlotte Tilbury

6 NEUTRAL · Airbrush Flawless Foundation

Likely close Swatch reads about the same · listed neutral
Lawless

Mojave · Woke Up Like This Flawless Finish Foundation

Likely close Swatch reads about the same · listed neutral
Lancôme

190 Ivoire W · Teint Idole Ultra Wear 24H Long Wear Foundation

Likely close Swatch reads about the same · listed warm
Fenty Beauty

190 · Pro Filt'r Soft Matte Longwear Foundation

Likely close Swatch reads about the same
Natasha Denona

58Y · Foundation X+

Likely close Swatch reads about the same · listed warm
Hourglass

Porcelain · Immaculate Liquid Powder Foundation

Likely close Swatch reads about the same · listed warm
Juvia's Place

530 Ibiza · I Am Magic Foundation

Likely close Swatch reads about the same · listed neutral
surratt beauty

5 Surreal Skin · Surreal Skin Foundation Wand

Likely close Swatch reads about the same · listed warm
Lorac

05 · PRO Soft Focus Longwear Foundation

Likely close Swatch reads about the same · listed warm

Closest shade in the other 62 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pro Filt'r Hydrating Longwear Foundation

240 (lighter)
255 (deeper)

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.