Foundation Shades

ColourPop

10N Fair in other brands

Pretty Fresh Foundation · Liquid and cream

Depth
Lighter than 97% of the shades in our data
Undertone
Listed as neutral from its retail listing
Swatch
Reads in between warm and cool #f0dfd4
Data
Retailer swatch, January 2021 (how we collect it)

This shade is lighter than most shades in our data, so many ranges won't go far enough. Look for the "Likely close" rows first.

The closest shade in another brand is UOMA Beauty T1N White Pearl in Say What?! Foundation (likely close). In all, 108 ranges have a likely-close shade and 98 brands have one worth trying.

Closest shade in each brand

The 40 closest of 98 brands. The other 58 brands are listed below.

One shade per brand, closest first. Labels: Likely close under 4.5, Worth sampling 4.5 to 10. What these mean.

  1. UOMA Beauty

    T1N White Pearl · Say What?! Foundation

    Likely close Swatch reads about the same · listed neutral

  2. Smith & Cult

    120 Cool · Veiled Threat Weightless Micro-Blurring Foundation

    Likely close Swatch reads about the same · listed cool

  3. e.l.f. Cosmetics

    Light Ivory · Flawless Finish Foundation

    Likely close Swatch reads about the same · listed warm

  4. Estée Lauder

    1N2 Ecru · Futurist Hydra Rescue Moisturizing Makeup SPF 45

    Likely close Swatch reads about the same · listed neutral-cool

  5. PÜR

    LP4 Vanilla · 4-In-1 Love Your Selfie Longwear Foundation & Concealer

    Likely close Swatch reads cooler · listed cool

  6. VDL

    A02 Cool Light Beige · Perfect Lasting Foundation

    Likely close Swatch reads about the same · listed cool

  7. Sephora Collection

    1 Lace · Matte Perfection Tinted Moisturizer

    Likely close Swatch reads cooler

  8. Natasha Denona

    5 NFair · Foundation X+

    Likely close Swatch reads about the same · listed neutral

  9. Smashbox

    0.3 · Studio Skin 24 Hour Oil-Free Hydra Foundation

    Likely close Swatch reads about the same · listed neutral

  10. Urban Decay

    20CP · Stay Naked The Fix Powder Foundation

    Likely close Swatch reads cooler · listed cool

  11. Cover FX

    N0 · Pressed Mineral Foundation

    Likely close Swatch reads about the same · listed neutral

  12. Morphe

    F1.10 Neutral · Fluidity Full-Coverage Foundation

    Likely close Swatch reads about the same · listed neutral

  13. Maybelline

    Natural Ivory · Dream Urban Cover Flawless Coverage Foundation SPF 50

    Likely close Swatch reads about the same

  14. Bobbi Brown

    00 Alabaster · Skin Foundation SPF 15

    Likely close Swatch reads about the same · listed cool

  15. Dior

    1 Cool · BACKSTAGE Face & Body Foundation

    Likely close Swatch reads about the same · listed cool

  16. CoverGirl

    510 Porcelain · Clean Fresh Skin Milk Foundation

    Likely close Swatch reads about the same

  17. Clinique

    WN 01 Flax · Even Better Clinical Serum Foundation Broad Spectrum SPF 25

    Likely close Swatch reads warmer

  18. Makeup Revolution

    P4 · Conceal & Define Satte Matte Powder Foundation

    Likely close Swatch reads about the same · listed cool

  19. Ulta Beauty

    Fair Cool · Velvet Matte Longwear Foundation

    Likely close Swatch reads about the same · listed cool

  20. Tarte

    8S · SEA Water Foundation Broad Spectrum SPF 15

    Likely close Swatch reads cooler

  21. Beauty Bakerie

    357 Warm Neutral · InstaBake Aqua Glass Foundation

    Likely close Swatch reads warmer · listed neutral-warm

  22. Lancôme

    140 Ivoire · Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Likely close Swatch reads warmer

  23. Milani

    Cool Porcelain · Screen Queen Foundation

    Likely close Swatch reads about the same · listed cool

  24. Charlotte Tilbury

    1 Fair · Light Wonder Foundation

    Likely close Swatch reads about the same · listed neutral

  25. W3LL People

    Medium Golden · Bio Base Pressed Foundation

    Likely close Swatch reads cooler · listed warm

  26. Nudestix

    1 Nude · Tinted Cover Foundation

    Likely close Swatch reads much cooler · listed neutral

  27. MAC

    N3 · Studio Fix Powder Plus Foundation

    Likely close Swatch reads about the same · listed cool

  28. jane iredale

    Ivory · PurePressed Base Mineral Foundation Refill

    Likely close Swatch reads much warmer · listed neutral

  29. NARS

    Gobi · All Day Luminous Weightless Foundation

    Likely close Swatch reads warmer · listed warm

  30. Pat McGrath Labs

    1 Light · Sublime Perfection Foundation

    Likely close Swatch reads lighter · listed cool

  31. ZOEVA

    010N Aglow · Authentik Skin Natural Luminous Foundation

    Likely close Swatch reads much warmer · listed neutral

  32. Huda Beauty

    120B · #FauxFilter Skin Finish Buildable Coverage Foundation Stick

    Likely close Swatch reads lighter · listed cool

  33. L'Oréal

    390 - Snow · Infallible 32 Hour Lightweight Fresh Wear Longwear Foundation

    Likely close Swatch reads lighter

  34. Exa

    530 Terese · High Fidelity Foundation

    Likely close Swatch reads much warmer · listed neutral

  35. beautyblender

    1.20 Cool · Bounce Liquid Whip Long Wear Foundation

    Likely close Swatch reads warmer · listed cool

  36. ILIA

    Mallorca · True Skin Serum Foundation

    Likely close Swatch reads warmer · listed neutral

  37. Dose Of Colors

    102 Fair · Meet Your Hue Foundation

    Likely close Swatch reads lighter · listed cool

  38. Almay

    Light · Smart Shade Skintone Matching Makeup

    Likely close Swatch reads much warmer

  39. Catrice

    010 Light Beige · HD Liquid Coverage Foundation

    Likely close Swatch reads much warmer

  40. Make Up For Ever

    R210 · Matte Velvet Skin Full Coverage Foundation

    Likely close Swatch reads much warmer · listed cool

Closest shade in the other 58 brands

A to Z by brand. The 40 above are closer; open a shade to see how close it is.

Filter every range in the shade finder

Next to it in Pretty Fresh Foundation

Colours come from retailer swatch photos taken in January 2021. Test a shade on your jaw in daylight before you buy.